Does your company understand the direct connection between employee engagement and business performance?

That's the very question being asked by Melcrum in this poll. Most communicators would like to say yes, their company understands the connection between employee engagement and overall business performance.

But this isn't a simple yes or no question. Take a look at the choices provided.

Yes, employee engagement is all our CEO talks about.
We're definitely getting there and internal communications is heavily involved in developing a strategy to link the two.
Somewhat but senior leadership is working with HR on this rather than with internal comms.
No, there's a long way to go before anyone truly understands this link.

The problem with the choices (which also reveals the overall problem corporate communications faces with engagement) is that I've worked at companies where all of the options are true. . . at the same time.

I've heard a CEO discuss employee engagement ad nauseum. Meanwhile, internal comms is working on the strategy, but also leadership is more focused on HR with the task. And yet, there's still a long way to go before anyone fully gets it.

Employee engagement can drive a communicator crazy. How would you answer the question above?

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