Digital signage to improve healthcare communication & patient satisfaction

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Friday, September 23, 2011
digital signage in hospitalsEarlier this week, we held a free webinar with Dominican Health (one of our customers) about their digital signage installation. Mike Lee, the Director of Marketing & Communication, shared his knowledge and lessons learned on how Dominican Health has used the technology to improve communication with doctors, nurses, patients, visitors and the general public. 

I came across this post which talked about even more use cases for digital signage inside healthcare organizations. The author identified 8 main ways:
  1. Wayfinding applications can direct visitors from point to point within facilities, thus speeding-up the process of finding a patient room or check-in area.
  2. Content can be delivered dynamically within check-in areas providing patients with important information that is relevant to them (such as expected wait times).
  3. For friends and family members, patient treatment status can be delivered in real-time, thus alleviating the fear of uncertainty during a surgery or procedure of a loved one.
  4. Relevant entertainment can be tailored and delivered to a patient room based on a demographic profile captured during the patient check-in process.
  5. Better facilitation of communication with staff. Digital signage solutions can replace the typical whiteboards found in areas such as nursing stations, emergency and operating rooms, improving the overall coordination of care.
  6. Improved collaboration. Doctors, nurses and administrators can use digital signage and software collaboration tools to improve relevant workflow communication.
  7. Automation of the patient check-in process. Digital signage, when deployed with the right content management system, has the potential to streamline wait times and improve the capacity to service a greater number of patients and to improve the patient experience.
  8. Awareness and demand generation related to the gift shop or cafeteria. Digital signage can be deployed to promote specials and promotions, thus increasing sales and profitability tied to concession and hard good sales.
Without a doubt, this was one of the better overviews I've read of digital signage in healthcare. And even though these are all great use cases, great content will ultimately be what determines how viewers interact and respond.  


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