Digital signage that's "more than meets the eye"

Tuesday, October 20, 2009 by Chuck Gose
As a child of the 80s, I labeled myself a G.I. Joe man, but I did watch the Transformers every day (this was of course Transformers pre-Megan Fox) and even had a few of the toys. Though I'm still a bit peeved that I never had the original Optimus Prime. That wound is still fresh.

The cartoon's beginning had a catchy little tune that went a little something like this:
The Transformers, more than meets the eye,
The Transformers, robots In disguise.

 
Last week, MediaTile announced a new digital signage product that, too, is "more than meets the eye." Though to disappoint a few, it's not a "robot in disguise." Nor will it wage a battle against the Decepticons.

We call it "the Human Kiosk." Essentially it allows to consumers to interact with a digital display and connect with a real person on the screen. Now I'm not a retail industry expert, but I am a consumer. I think this is pretty cool. It would enable a retailer or brand to provide consistent support for their products whether or not they had a real person on site.

And what's even more amazing is that it will all operate wirelessly (aside from a power plug) through the new 4G/LTE cellular networks. This is where ngConnect comes in. We partnered with them on the Human Kiosk. 4G/LTE has the bandwidth for on-demand video whereas the current 3G networks just can't do it well (if at all in some cases).

This takes cellular digital signage to a whole new level and changes the game for what retailers and brands will be able to do.

What will this new and improved bandwidth do for corporate communication? That's yet to be seen but I have a feeling we'll be there.

And I couldn't close out the post without including that jazzy Transformers intro. Enjoy.



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