Digital signage on the move. . . literally

Wednesday, September 16, 2009 by Chuck Gose
Given that they are quite heavy, I would not describe our digital signage as mobile. But in fact it is thanks to our unique cellular approach. Though I still wouldn't recommend you slap one of our Digital Signs on a Box to your back and lug it around. Your back will hate you for it.

But one of our corporate communication customers has taken advantage of its mobility by using cellular connectivity and installing them on employee shuttle buses. Genius in my opinion.

I've ridden on the buses when the signage is playing content and riders' eyes are drawn to the screens. They can't help but look at the screens. There's really not much else for the employees to do as they are shuttling about so the signage is a great informational, educational and entertainment tool for the 5-10 minute ride between buildings.

If you manage communications in a campus environment that uses shuttle buses, I'd recommend adding electronic signage inside the bus. You have the ability to capture the audience.

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