I've seen a lot of silly marketing related to digital signage over the years. But that's all it's been - silly. That was until yesterday when I received a package in the mail from IAVI. It was their 2011 Digital Signage Guide and Catalog.
And while I'm sure the catalog is helpful enough for those interested in learning about various signage offerings (MediaTile is not one of them), what caught me off guard was their tag line on the cover of the catalog.
"It's Stupid Easy."
Really? Digital signage is "stupid easy?" Sure there have been a lot of overused tag lines in the industry, words like "innovative," "one of a kind," and those sorts.
But "stupid easy?" I'd love to know what the other participating companies feel about being included in a catalog where their products are classified as stupid easy.
As we spend a lot of time with clients who may be trying to get internal support from their companies as a technology to help with corporate communications or in the retail environment, I can't imagine a conversation like this going well.
Maybe I'm coming down a little hard on IAVI here. Like I mentioned, I don't know them nor are they a partner of MediaTile. Their site says they are a wholesale provider of professional AV equipment and maybe they are really, really good at what they do. And maybe this is all a good laugh for them.
But "stupid easy?" Come on.
And while I'm sure the catalog is helpful enough for those interested in learning about various signage offerings (MediaTile is not one of them), what caught me off guard was their tag line on the cover of the catalog. "It's Stupid Easy."
Really? Digital signage is "stupid easy?" Sure there have been a lot of overused tag lines in the industry, words like "innovative," "one of a kind," and those sorts.
But "stupid easy?" I'd love to know what the other participating companies feel about being included in a catalog where their products are classified as stupid easy.
As we spend a lot of time with clients who may be trying to get internal support from their companies as a technology to help with corporate communications or in the retail environment, I can't imagine a conversation like this going well.
Employee: We should invest in digital signage.
Exec: Why?
Employee: It's stupid easy.
Exec: Sold. Go do it.
Exec: Why?
Employee: It's stupid easy.
Exec: Sold. Go do it.
Maybe I'm coming down a little hard on IAVI here. Like I mentioned, I don't know them nor are they a partner of MediaTile. Their site says they are a wholesale provider of professional AV equipment and maybe they are really, really good at what they do. And maybe this is all a good laugh for them.
But "stupid easy?" Come on.
Powered by Compendium
That is indeed the easy part. Then there's a very long list of other things to get sorted - like why you're doing this - that aren't very easy at all.