And that's why digital signage is not perfect.
A week or so ago, Paul Flanigan wrote a blog post answering the question, "Why do we expect digital signage to be perfect?" And this post was in comment to a Tweet from Dmitry Sokolov. (Don't you just love social media?!)
As I commented on Paul's post, I get frustrated when I read jabs thrown by industry publications at digital signage installations, no matter the vertical market or the vendor. These jabs do nothing to better the industry. These jabs come from people who might not have even run their own network.
"Digital signage is PEOPLE!" to borrow from Charlton Heston's famous line from Soylent Green. My point is that digital signage networks aren't perfect and never will be perfect because they are run by people.
Anybody who says they are running a perfect network is lying. And anybody who says they can run a perfect network is also lying.
As Paul points out in his post, the object should to always just get better and not point fingers at people who are doing it right and others who are doing it wrong.
This was why I organized the first ever Digital Signage for Corporate Communication event this past Summer. The intent of the event was to help people learn how to get better, not trash what they were doing wrong. Everybody is doing something right. Everybody is doing something wrong.
People are designing software. People are building hardware. People are creating content. Digital signage will never be perfect. Though there is certainly nothing wrong with striving to always get better.
A week or so ago, Paul Flanigan wrote a blog post answering the question, "Why do we expect digital signage to be perfect?" And this post was in comment to a Tweet from Dmitry Sokolov. (Don't you just love social media?!)
Why do we so vocally harp at bad #DigitalSignage? How many ugly static signs do we see every day? Why then expect DS to be perfect? Curious.
Dmitry Sokolov
Dmitry_Sokolov
As I commented on Paul's post, I get frustrated when I read jabs thrown by industry publications at digital signage installations, no matter the vertical market or the vendor. These jabs do nothing to better the industry. These jabs come from people who might not have even run their own network.
"Digital signage is PEOPLE!" to borrow from Charlton Heston's famous line from Soylent Green. My point is that digital signage networks aren't perfect and never will be perfect because they are run by people.
Anybody who says they are running a perfect network is lying. And anybody who says they can run a perfect network is also lying.
As Paul points out in his post, the object should to always just get better and not point fingers at people who are doing it right and others who are doing it wrong.
This was why I organized the first ever Digital Signage for Corporate Communication event this past Summer. The intent of the event was to help people learn how to get better, not trash what they were doing wrong. Everybody is doing something right. Everybody is doing something wrong.
People are designing software. People are building hardware. People are creating content. Digital signage will never be perfect. Though there is certainly nothing wrong with striving to always get better.
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