Several key players in the digital signage industry have stepped up to show support for the Red Cross and the Japan relief efforts. With the launch of DOOH4Relief.com, digital signage network operators can now download content that can be run on any company's network.
rVue created the content (embedded below) and Insteo created the site, along with support from many other industry partners. Currently, anybody can download both a 15- and 30-second PSA to run on networks in a variety of formats. Plus, if you've created your own content, there's even an opportunity to upload your own stuff. Static imagery is also available through the Red Cross media library.
But what I revel in is the overall vision and future of the site. With this structure, it can support any future events where digital signage operators will want to download content regarding a national or international crisis. Let's hope these are kept to an absolute minimum but it's good to know there will be a place for networks to go to.
For more information and guidance, check out Dave Haynes's blog. Kudos to all involved.
If you'd like to help support the disaster relief for those in Japan effected by the earthquake and tsunami, you can either text REDCROSS to 90999 for a $10 donation or visit RedCross.org.
rVue created the content (embedded below) and Insteo created the site, along with support from many other industry partners. Currently, anybody can download both a 15- and 30-second PSA to run on networks in a variety of formats. Plus, if you've created your own content, there's even an opportunity to upload your own stuff. Static imagery is also available through the Red Cross media library.
But what I revel in is the overall vision and future of the site. With this structure, it can support any future events where digital signage operators will want to download content regarding a national or international crisis. Let's hope these are kept to an absolute minimum but it's good to know there will be a place for networks to go to.
For more information and guidance, check out Dave Haynes's blog. Kudos to all involved.
If you'd like to help support the disaster relief for those in Japan effected by the earthquake and tsunami, you can either text REDCROSS to 90999 for a $10 donation or visit RedCross.org.
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Couple of quick clarifications: The site and effort is DOOH4Relief (the number 4 got dropped but is correct in the link) and also that while rVue was the first firm to produce creative (and very nice creative at that) other firms have also stepped up, including Context Media, Insteo, idKlic and some others who are still pulling the pieces together.