Digital signage gaining visibility in national ad campaigns

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Wednesday, November 2, 2011

We've all seen numerous reports promoting digital signage's "booming growth" in years to come. And not to say it won't happen, but we've all been hearing these reports for a while now. 

But there's one subtle area that I've seen recent growth in: TV commercials. And maybe this is a great indicator of overall acceptance and awareness. 

Back in September, Verizon Wireless featured our cellular digital signage in its final installment of the "Susie's Lemonade" series. 



This was great exposure for our product and our relationship with Verizon Wireless. But over the weekend, I saw another commercial that featured signage. This one is from BMO Harris Bank (not a MediaTile client). It definitely shows how consumers are more likely interact with the technology, as seen in the commercial, a retail environment. 




So here's a father, presumably with his sons dining in a restaurant. He glances up and notices the message from the bank. Plain and simple but effective. The bank delivers its digital message in a non-intrusive but helpful way. 



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