The digital signage industry is an interesting one. There are numerous vendors out there peddling their own solutions and every study we see says that the marketplace is hungry for the technology. People seem so focused on who's getting the big deals and the large installs. Don't get me wrong, sales are important. But so is education. That's why I started this blog and we've expanded to have three more MediaTilers contributing posts. We are committed to teach those who are interested about the marketplace, instead of just making big splashy entrances.
It's a commitment we've made as a company, through various speaking engagements inside and outside the industry. We feel the more information people have, the better network operators they will be.
I love sharing my own experiences of running a digital signage network, but I also enjoy discussing the changes I'm seeing for corporate communicators. Inspired by Seth Godin's Taking the time to teach post, this is what I call, "Digital signage, drip by drip."
One post, one conversation is not going to complete a thousand-screen deal. But one post and one conversation, followed by another, and another, and another might.
Drip by drip.
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