The events of 9/11 shook our nation's very foundation and shattered our state of being. I, along with others, are still at a loss for words when remembering that day. With yesterday being the seventh anniversary of 9/11, it's remarkable how our brains trick us into forgetting what the days that followed were really like but our hearts quickly remember.
In the corporate communicator's world, 9/11 brought to light how absolutely crucial crisis communications plans can be. And many in internal communications realized their plans were either out of date or completely obsolete -- I was one of them. All of the "red binders" were dusted off. The organization I was working for at the time did not have any effective means of reaching groups of employees with crisis information or updates for any sort of crisis event. Many of our workers did not have access to email. Many in corporate communications asked themselves, "What if that happened to us?"
Digital signage can now play a key role and be the vehicle that drives home vital messaging to those workers who may not have access to electronic communication (email, voice mails, an intranet, etc.). Typically, these workers receive newsletters or updates from supervisors as their primary source of information . . . maybe. But with digital signage, you can increase reach of your employee communications and deliver crisis information to the "disconnected" workforce right where they work.
Imagine being able to send very detailed, dynamic content to an entire network of screens from one desk. One seat. You could locate these signs in "hot spots," places employees would naturally gravitate to, such as break rooms or cafeterias.
Now I understand that during 9/11 many employers simply sent workers home and the day's impact far exceeded this discussion. Digital signage may not have been an overly useful tool in this case. But think of other crisis events, either local to your area or right at your company, where using a network of LCDs could have aided your workforce and your messaging.
I would like to hear from you if you've used digital signage to help communicate during a time of crisis. Please use the comment link below.
In the corporate communicator's world, 9/11 brought to light how absolutely crucial crisis communications plans can be. And many in internal communications realized their plans were either out of date or completely obsolete -- I was one of them. All of the "red binders" were dusted off. The organization I was working for at the time did not have any effective means of reaching groups of employees with crisis information or updates for any sort of crisis event. Many of our workers did not have access to email. Many in corporate communications asked themselves, "What if that happened to us?" Digital signage can now play a key role and be the vehicle that drives home vital messaging to those workers who may not have access to electronic communication (email, voice mails, an intranet, etc.). Typically, these workers receive newsletters or updates from supervisors as their primary source of information . . . maybe. But with digital signage, you can increase reach of your employee communications and deliver crisis information to the "disconnected" workforce right where they work.
Imagine being able to send very detailed, dynamic content to an entire network of screens from one desk. One seat. You could locate these signs in "hot spots," places employees would naturally gravitate to, such as break rooms or cafeterias.
Now I understand that during 9/11 many employers simply sent workers home and the day's impact far exceeded this discussion. Digital signage may not have been an overly useful tool in this case. But think of other crisis events, either local to your area or right at your company, where using a network of LCDs could have aided your workforce and your messaging.
I would like to hear from you if you've used digital signage to help communicate during a time of crisis. Please use the comment link below.
Powered by Compendium
Comments for Digital signage and crisis communication