I know that Steve Crescenzo has been preaching this for years, but some people just don't seem to be paying attention. . . including IABC. It was irritating at this year's World Conference that everybody (speakers) seemed to be focused on strategy and tactics and plans and blah, blah blah.
There is nothing wrong with those, but that's what people have been (or should have been) doing for years. What's missing is creativity, which was also missing from the IABC conference.
If corporate communicators ever want to gain the respect they think they all deserve, then you have to plan, be strategic, use the vehicles, report results AND be creative. Doing things the same way over and over have never worked before and won't work again just by repetition.
When corporate communication was part of my daily life, I used to drive my bosses nuts with the "How about this..." and "What if we did it this way..." Everybody's worried about being fired, but you're not going to lose your job by being creative. You're going to lose your job but not getting results. And a good way to do that is by being boring.
Look at new tools like digital signage. Write your newsletter articles differently. Use video more. Do whatever it takes to improve communication.
Don't be boring. Vent over.
There is nothing wrong with those, but that's what people have been (or should have been) doing for years. What's missing is creativity, which was also missing from the IABC conference.
If corporate communicators ever want to gain the respect they think they all deserve, then you have to plan, be strategic, use the vehicles, report results AND be creative. Doing things the same way over and over have never worked before and won't work again just by repetition.
When corporate communication was part of my daily life, I used to drive my bosses nuts with the "How about this..." and "What if we did it this way..." Everybody's worried about being fired, but you're not going to lose your job by being creative. You're going to lose your job but not getting results. And a good way to do that is by being boring.
Look at new tools like digital signage. Write your newsletter articles differently. Use video more. Do whatever it takes to improve communication.
Don't be boring. Vent over.
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Comments for Corporate communications doesn't have to be so "corporate"