Digital Signage Solutions

Throughout December, I was working my way through the 8 Rules of Innovation when I started to see the word more and more. In blogs I followed or articles I read. The word "innovate" is now being pounded into people's heads. And there's nothing like trying to be be innovative with executives peering over your shoulder.

Over the holidays, I received the latest edition of IABC's CW. There's a solid article in there titled, "New year, new you," by Sue Khodarami. (I would link directly to the story but you have to be an IABC member to read it.)

The article models itself after the hundreds of thousands of other "New Year's resolution" stories out there but Sue outlines seven things that all communicators, whether you're in internal communications, public relations, or marketing communications, should try to do in 2009.

1. Learn something new (like maybe digital signage?)
2. Delegate
3. Rethink your schedule
4. Take a fresh look at your projects (like maybe digital signage?)
5. Set goals
6. Reward yourself
7. Push your limits

Now I would argue that nothing on this list should strike anyone as surprising, but given the current economic times, I think the list is poignantly relevant. Corporate communicators are under the gun in 2009 to improve employee communications and engagement at their organizations.

Review the list above and count the number of items that apply to you. Something is wrong if your count isn't seven.