Most of our digital signage network owners know exactly what type of content they want to put on their screens. For banks, it's put up the latest promotional messaging to reinforce their brand. Hospitals? They want to reinforce their brand just like banks, but also add in softer health-related messages. And corporate communication networks are never in shortage of content.
But the big question comes down to balance. How much is too much of one thing or not enough of another?
Kim Sarubbi, the president & CEO of Saddle Ranch Productions, weighed in with her thoughts on the 5 best practices for creating an effective digital signage content mix.
The areas she outlines are:
But the last three have been a struggle for some. With regards to relevance, our system enables marketers and communicators to direct key messages to individual screens if needed. But very few do this. It requires a little more strategic work but you are guaranteeing relevance by doing so.
I encourage our customers to have some fun with their network to help with engagement. Give your audiences content they haven't seen anywhere else. This will draw the eye. And #5, call to action, is where the rubber meets the road to so speak.
If you're a bank, are you getting customers to ask about new products. If you're in corporate communications, did employees respond to your most recent request. The call to action is key with digital signage, just like it is with websites and other marketing vehicles.
_________________________
Image courtesy of William Klos
Follow @chuckgose
Follow @mediatile
But the big question comes down to balance. How much is too much of one thing or not enough of another?Kim Sarubbi, the president & CEO of Saddle Ranch Productions, weighed in with her thoughts on the 5 best practices for creating an effective digital signage content mix.
The areas she outlines are:
- Objective
- Reach
- Relevance
- Engagement
- Call to Action
But the last three have been a struggle for some. With regards to relevance, our system enables marketers and communicators to direct key messages to individual screens if needed. But very few do this. It requires a little more strategic work but you are guaranteeing relevance by doing so.
I encourage our customers to have some fun with their network to help with engagement. Give your audiences content they haven't seen anywhere else. This will draw the eye. And #5, call to action, is where the rubber meets the road to so speak.
If you're a bank, are you getting customers to ask about new products. If you're in corporate communications, did employees respond to your most recent request. The call to action is key with digital signage, just like it is with websites and other marketing vehicles.
_________________________
Image courtesy of William Klos
Follow @chuckgose
Follow @mediatile
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