Video is a great storytelling medium. Wait, let me rephrase that. If done right, video is a great storytelling medium.
This point is demonstrated perfectly over at the Messaged to Deaf blog, which by the way is now my new favorite blog name. In her latest post, Harriet Meth shows off two different video treatments for a new Coca-Cola vending machine. Ironically enough, the machine being called the Freestyle uses a digital signage touch display and touch-enabled content to dispense pop (or soda or whatever you call it where you live).
Read the post (How slick should your video look) and tell me which video you think is more effective. They vary greatly in style, length and (perceived) quality.
So when you're creating videos to supplement your digital signage content, think about your employees and use these two examples as guidelines. Bad videos are just like other bad pieces of content -- people will ignore them AND the medium.
Harriet provides some takeaways at the end of the post, but the one that rings truer and truer (especially in the age of social media) is that videos must be engaging and authentic. I would add the word "sincere" to the list. A glossy corporate approach rarely cuts it today. So before you message your employees to deaf, think about what you're doing to your coworkers.
Give them something to pay attention to.
This point is demonstrated perfectly over at the Messaged to Deaf blog, which by the way is now my new favorite blog name. In her latest post, Harriet Meth shows off two different video treatments for a new Coca-Cola vending machine. Ironically enough, the machine being called the Freestyle uses a digital signage touch display and touch-enabled content to dispense pop (or soda or whatever you call it where you live).
Read the post (How slick should your video look) and tell me which video you think is more effective. They vary greatly in style, length and (perceived) quality.
So when you're creating videos to supplement your digital signage content, think about your employees and use these two examples as guidelines. Bad videos are just like other bad pieces of content -- people will ignore them AND the medium.
Harriet provides some takeaways at the end of the post, but the one that rings truer and truer (especially in the age of social media) is that videos must be engaging and authentic. I would add the word "sincere" to the list. A glossy corporate approach rarely cuts it today. So before you message your employees to deaf, think about what you're doing to your coworkers.
Give them something to pay attention to.
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