Digital Signage Solutions

I'm not.

I've admitted that here on this blog. But in a lot of large corporations, employee engagement surveys can be a necessary evil for employee communication professionals. You can only fight them for so long. 

So if your company is bound and determined to conduct an engagement survey, here are some tips from CustomInsight to improve the response rate. 

1. Ensure anonymity. 
2. Secure an endorsement from senior management. 
3. Keep the survey brief. 
4. Explain the benefits to all employees. 
5. Explain the next steps. 
6. Follow through on your promises. 
7. Offer team incentives. 

Anonymity of an engagement survey can lead to a low response, but it's also required to receive proper feedback. One of those double-edged swords. Numbers two through six are all points that corporate communication can certainly help with. Keeping the survey brief may be one of the more difficult points to accomplish though. 

But the last point can be a tricky one. I'm not so sure offering team incentives will deliver the proper results. If you're conducting an employee engagement survey, I feel your pain. And it's not pain I'm looking to experience any time soon. 



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