Digital Signage Solutions

I was at a PRSA luncheon recently and communications "sage" Steve Crescenzo was the guest speaker. There were many, but one of his points really hit home with me. He shared the differences between what internal communications used to be AND what it needs to be today.

For example, as internal communicators, we used to be the behind-the-scenes people. We'd write articles and never put our name on the byline. We ghost write speeches for executives. We excuse ourselves out of important photos.

But as Steve pointed out, now's the time for corporate communicators to take the stage front and center. It's time to be a rock star (and I'm not referring to your Guitar Hero antics at home).

With the onslaught of social media in corporations, communicators are now hosting their own podcasts and producing their own videos where they are the stars. Take advantage of the latest technology, like digital signage, to raise your rock star status.

The rock star life isn't always a glamorous one and it can have its toll. Take the Rolling Stones. They've been around forever (and are beginning to look it).  But clearly they still have as much of a following as they ever did. Establish your own following, with or without groupies - your choice.
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Photo credit, space.boy