31 reasons not to be afraid of digital signage #dsafraid // Reason #20 - Branded templates

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Thursday, October 20, 2011
In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.

Reason #20: Branded templates

In yesterday's post, we talked about about our Composer tool (it allows you to create content for your digital signage network right in our software). In this post, I want to spend more time talking about customizing the templates for your company. 

The general templates are available to be used and abused by all of our customers, but they are a bit generic (on purpose). The real benefit of Composer comes in when you upload custom-branded Composer templates for your network. 

Content that's on digital signage for banks should look a lot different than a network for a college campus. Retail networks should look different than a corporate communications one. 

But even though the looks are different, they can all still be professional through a template system. One of our corporate communication customers themed all of their templates so that employees would know what sort of content was on the screen before even reading the message. This type of planning can be very beneficial to a network's success. 

It's no secret that content is critical to a network's success and Composer is a tool that makes creating content not so scary. 


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