In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.
Reason #11: Scheduling
For a few digital signage owners, scheduling is a major portion of their network. But for most, it can be a little bit of an afterthought. They don't really put that much thought into properly scheduling content on their network.
MediaCast, our web-based software, includes a complete and robust scheduling platform, including the ability to schedule down to the minute. So many in the industry use a term called "dayparting," but what it's really about is getting the right content to the right audience at the right time.
For employee communications networks, they will commonly loop the same content throughout the day, and then use the scheduling feature to turn the signage off when they don't need it. But for our retailers and banking customers, they can schedule specific content to target their audience at specific times. This is a vital feature.
Another key scheduling benefit is the ability to make content expire. Let's say you have a specific marketing campaign that ends on a certain date. Instead of having to worry about removing that content from your playlist on that date, you can simply schedule it to expire. Once the date hits, the content doesn't get played.
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Follow @mediatile
Reason #11: Scheduling
For a few digital signage owners, scheduling is a major portion of their network. But for most, it can be a little bit of an afterthought. They don't really put that much thought into properly scheduling content on their network. MediaCast, our web-based software, includes a complete and robust scheduling platform, including the ability to schedule down to the minute. So many in the industry use a term called "dayparting," but what it's really about is getting the right content to the right audience at the right time.
For employee communications networks, they will commonly loop the same content throughout the day, and then use the scheduling feature to turn the signage off when they don't need it. But for our retailers and banking customers, they can schedule specific content to target their audience at specific times. This is a vital feature.
Another key scheduling benefit is the ability to make content expire. Let's say you have a specific marketing campaign that ends on a certain date. Instead of having to worry about removing that content from your playlist on that date, you can simply schedule it to expire. Once the date hits, the content doesn't get played.
Follow @chuckgose
Follow @mediatile
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