Would you read your own corporate communications?

Tuesday, June 30, 2009 by Chuck Gose
For corporate communicators, your job is to communicate. No, it isn't the only thing you do, but take it all down to the root level and you're expected to take your company's news and information and deliver it to various audiences, whether they are internal or external.

And from what I'm seeing, people are pretty successful at communicating. It's easy to just regurgitate info that some department head or exec is giving you. Sometimes it feels like it's not worth the fight to suggest or make changes. So you just pass it on through to your newsletters and intranets.

But if you weren't the middle man in the process, would you read your own corporate communication? I started to wonder that myself at my old gig where I managed internal communications.

Your audiences are fickle. They can tell how much time and energy you put into a communication. How much creativity and thought you put into it all. And I guarantee you they will give it the same amount of time that you did.

So it's your job, whether you're rewriting an announcement for your intranet or creating a message for your digital signage network, to give the content the time and attention it needs. Your audience will then do the same.

Comments for Would you read your own corporate communications?

Thursday, July 2, 2009 by John20:
That's a great point. I spend most of my days trying to simplify, polish and energise copy for internal comms. Hopefully people notice the difference, but I imagine there's tons of stuff people just don't bother to read.
Thursday, July 2, 2009 by Chuck Gose:
John, If you take the time to do some quality work on the internal communications copy, then it shows. But you'll always have a certain percentage of your workforce who simply will never pay attention. They are there to work and collect a paycheck. It's everybody else that you're trying to attract. Keep it up.

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