Digital Signage Solutions

For those corporate communication professionals who are responsible for communication in the workplace, you're likely sending out messages left and right.

In addition to your weekly newsletter and quarterly magazine, you're also sending out the twice-a-week enewsletter along with quick-hit email reminders of upcoming events. And of course, just in case people don't see those, you're printing up posters and flyers everywhere employees look.

And by doing this message push, how are you viewed internally at your company. Simply put, what does your company think you look like?

For Easter, we gave my three-year-old daughter a Colorforms game (remember Colorforms?) where you create faces. You spin the wheel and it tells you whether to add hair, eyes, nose, mouth or ears.

I told my daughter to make a face that looked like Daddy. Here is what she created.

Curly hair? Check.
Crooked nose? Check.
Lopsided ears? Check.
Off-center smile? Yep.
Flair for fashion? You betcha.

This is how my daughter sees me. I take it as a compliment. But how does your company see you?

It's time to take risks. Doing things just because "that's how they've been done" simply does not cut it any more. I find it more and more that corporate communications departments are gaining tremendous street cred by installing digital signage networks.

Anytime you can change the appearance and visibility of your messages, you are going to attract attention. And as you increase your own visibility internally, you're guaranteed to look better than I do. And that's better for everyone.