Top 3 reasons to fade to black

Thursday, November 13, 2008 by Chuck Gose
Of course, I'm a believer that digital signage is an undervalued tool in the internal communications world. I've drank the Kool-Aid (so to speak). The technology combines the strengths of the other vehicles you use into one powerful network. Easy to update, broadcast everywhere, reach disconnected workers, yada yada yada. You've "heard" the story.

So with regards to digital signage, when is a turn off really a turn on?

One of the useful features MediaTile's Digital Sign in a Box provides is the ability to schedule your screens to turn on and off on a daily schedule. Let's say you work in a place where your coworkers leave at 6 pm and do not return until 7 am. In our Broadcast Portal, you can schedule to have your screens turn off once your coworkers leave and then turn back on at the designated time.

Scheduling the display to turn off does three things for you:
  1. Extends your screen life by not running them when you don't need to
  2. Shows you're not wasting electricity by powering your digital signage overnight
  3. Demonstrates to your employees that you're paying attention to your network

And even though your screens are turned off, you still have the ability to download content to them, update schedules and so forth.

Turn on your audience by turning off your screens when no one's watching.

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