Digital Signage Solutions

I'm on my way down to Orlando for the Digital Signage Technology Summit and will be talking about total cost of ownership (TCO) Wednesday with our chairman Keith Kelsen. We'll be highlighting two of our more prominent corporate communication customers, one of which is Rolls-Royce (very near and dear to my heart).

I don't want to give away the presentation details but we'll be discussing four elements of TCO in the corp comm market:

Connectivity
Hardware
Software
Content

We'll then examine two unique corp comm installs and their TCO. The one element that stands out to me is content because it is typically handled in-house by communicators. It's often overlooked as part of the cost. Your time is money. You need a digital signage solution that's easy to manage yet still gives you robust content.

If you're at the Summit, please check out presentation at 9:30 on Wednesday. I hope to see you there. If you're on Twitter, you can follow along at #ic09.