It's quite timely that just as we wrap up a successful IABC World Conference, we've announced a special new version of our ROM (Return on Message) Methodology for corporate communications.
In my biased opinion, this is a game-changer. The topic of measurement came up again and again at the IABC World Conference. It's a tough topic to take on in internal communications. But with ROM Methodology, corporate communicators can now attach real data to their digital signage networks.
Here's a screen shot of the ROM radar map, along with the seven indexes used to evaluate the networks:
It's no secret that content is important and is #1 on the list. But the methodology also factors in relevance, interaction, schedule, placement, refresh and attraction. The map above shows where a network has its strengths and weaknesses so that a communicator can maximize the technology. And for those who haven't installed a network yet, ROM provides a road map to success.
We think ROM is key to digital signage analysis, but the techniques and application didn't come out of thin air. The system is based on best practices by the independent Digital Signage Association.
Measurement is difficult in communications but it's also a necessity. ROM provides communicators with a simple solution to a complex problem. In data-driven organizations (like so many are today), being able to provide leadership with measurement figures is huge.
In my biased opinion, this is a game-changer. The topic of measurement came up again and again at the IABC World Conference. It's a tough topic to take on in internal communications. But with ROM Methodology, corporate communicators can now attach real data to their digital signage networks.
Here's a screen shot of the ROM radar map, along with the seven indexes used to evaluate the networks:
It's no secret that content is important and is #1 on the list. But the methodology also factors in relevance, interaction, schedule, placement, refresh and attraction. The map above shows where a network has its strengths and weaknesses so that a communicator can maximize the technology. And for those who haven't installed a network yet, ROM provides a road map to success.
We think ROM is key to digital signage analysis, but the techniques and application didn't come out of thin air. The system is based on best practices by the independent Digital Signage Association.
Measurement is difficult in communications but it's also a necessity. ROM provides communicators with a simple solution to a complex problem. In data-driven organizations (like so many are today), being able to provide leadership with measurement figures is huge.
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