Never waste a good recession

Tuesday, April 14, 2009 by Chuck Gose
I read a lot of articles about employee engagement and employee communications. And with the recent hard financial times on most small and large companies, writers are focusing on the impact the financial crisis is having on employees.

Vanilla or chocolate?I borrowed this post's headline from a Forbes article. Never waste a good recession.

What a phenomenal spin on how recessions are typically viewed. Treat your employees well through these tough times and they will come out more loyal and engaged on the other side. That I can buy into.

I'm all for treating employees with care and respect, but I'm also not naive enough to believe that an ice cream truck parked behind your office will cure all engagement ills.

While we are so focused on those employees leaving organizations, we must not forget those that are still around. Go beyond the ice cream truck. It's important to invest in workplace communication. Re-focus your newsletter. Add some interactivity to your intranet. Drop some resources into digital signage (hint, hint).

So don't lose touch with those employees who are still around. And, oh yeah, never waste a good recession.
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Photo credit, roadsidepictures

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