You may or may not be tired of reading me going on and on about the importance of content. But people get so focused on the fun part (the network hardware and software) and then don't come up with a plan to manage content.
The Digital Signage Association recently published an article from Keith Kelsen, MediaTile CEO and my boss's boss. His comments are relative to not only employee communications networks, but really any signage applications and markets out there. He points out that content is and should be a concern for any network operator out there, no matter what technology you're using to deliver your messages. He recommends creating a variety of templates that you can quickly adapt to your specific message.
Think about your various employee communications messages you're asked to deliver every day or week. They usually fall into certain categories: HR/benefits, health and safety, community awareness/involvement, business news, executive briefings, employee recognitions and so forth. You could/should create basic templates around all of these topics and then modify them for that particular piece of news.
The better you are planning for content, the more successful your digital signage implementation will be. (I stole that line straight from the original article.) Ultimately, content will be the most important deciding factor in whether or not your network is deemed successful.
The Digital Signage Association recently published an article from Keith Kelsen, MediaTile CEO and my boss's boss. His comments are relative to not only employee communications networks, but really any signage applications and markets out there. He points out that content is and should be a concern for any network operator out there, no matter what technology you're using to deliver your messages. He recommends creating a variety of templates that you can quickly adapt to your specific message.Think about your various employee communications messages you're asked to deliver every day or week. They usually fall into certain categories: HR/benefits, health and safety, community awareness/involvement, business news, executive briefings, employee recognitions and so forth. You could/should create basic templates around all of these topics and then modify them for that particular piece of news.
The better you are planning for content, the more successful your digital signage implementation will be. (I stole that line straight from the original article.) Ultimately, content will be the most important deciding factor in whether or not your network is deemed successful.
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