I used to work in the not-for-profit world and can remember how much of a never-ending challenge it was to get PSAs (public service announcements) aired on TV. And even if they did air, it was during the ever-coveted time slot of 3 am. Effective? Not likely.
The world is changing. This morning MediaTile announced a first-of-its-kind partnership with The Advertising Council, the nation's leading producer of public service advertising campaigns. Through this relationship, MediaTile and the Ad Council will now provide a free service for digital signage network operators to easily add PSAs to their digital signage programming schedules.
PSA Casting (as its being called) is planned for release in the fall of 2009 and will provide royalty-free access to the rich library of PSAs, previously available only to traditional media networks.
I'm sure the Ad Council is as excited about this as we are. Not only will this service expand the needed reach of the PSAs and their important messages, but it will also provide fresh content for your digital signs. And if you have a corporate communications network, digital signage could now play a key role in your corporate social responsibility planning. I'll be curious to see if this will increase self-made PSAs for content owners to run on their own screens.
If you'd like more information, you can download the full announcement. You can also check out the Ad Council's YouTube channel for a sampling of their PSAs. They are all very well done.
The world is changing. This morning MediaTile announced a first-of-its-kind partnership with The Advertising Council, the nation's leading producer of public service advertising campaigns. Through this relationship, MediaTile and the Ad Council will now provide a free service for digital signage network operators to easily add PSAs to their digital signage programming schedules. PSA Casting (as its being called) is planned for release in the fall of 2009 and will provide royalty-free access to the rich library of PSAs, previously available only to traditional media networks.
I'm sure the Ad Council is as excited about this as we are. Not only will this service expand the needed reach of the PSAs and their important messages, but it will also provide fresh content for your digital signs. And if you have a corporate communications network, digital signage could now play a key role in your corporate social responsibility planning. I'll be curious to see if this will increase self-made PSAs for content owners to run on their own screens.
If you'd like more information, you can download the full announcement. You can also check out the Ad Council's YouTube channel for a sampling of their PSAs. They are all very well done.
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