Digital Signage Solutions

While there's nothing wrong with being creative with communication (and in fact, it's encouraged), is it possible to hide the important message with your creativity?

This morning I read, "The importance of getting to the point," by Gerry McGovern. Gerry is a well-known authority on web content. The  emphasis on the article is focused on intranets but the lessons learned apply to any sort of communication, including digital signage.

One of the worst things you can do when telling a story in employee communications is to bury the lead. For those like me who went to Journalism school, this is one of those early lessons that gets drilled into your head.

You have such few precious moments to grab a reader's (employee's) attention that you need to get to the point, as Gerry details. If employees don't see your "point" early on, they will abandone the message.

Lead with the need, don't bury it.
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Photo credit, lanchongzi