There's typically not much one can learn from prime television (especially with Fear Factor off of the air) but the season finale of The Office provided one doozy of an employee communication tip.
Here it is: Never announce a branch closing at the company picnic when no one (or you think no one) knows about it.
Sounds simple enough, yes? There's no way something like this would happen in the real word right? You'd be amazed at the stories I've heard over the years of how companies have announced or shared bad news.
This just goes to show that if you put together a great communication plan involving the right messages with the right internal communication vehicles (town halls, newsletters, digital signage, etc.), someone could spout off at any time. . . like at a company picnic.
But even though a skit at a company picnic might not be the best method to choose, it certainly was a form of effective business communication. Watch the clip and you can see the effect it had.
Enter crisis communication stage left.
Here it is: Never announce a branch closing at the company picnic when no one (or you think no one) knows about it.
Sounds simple enough, yes? There's no way something like this would happen in the real word right? You'd be amazed at the stories I've heard over the years of how companies have announced or shared bad news.
This just goes to show that if you put together a great communication plan involving the right messages with the right internal communication vehicles (town halls, newsletters, digital signage, etc.), someone could spout off at any time. . . like at a company picnic.
But even though a skit at a company picnic might not be the best method to choose, it certainly was a form of effective business communication. Watch the clip and you can see the effect it had.
Enter crisis communication stage left.
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Comments for Key employee communication tip, courtesy of The Office