Much like when employees are unfortunately the last to know information, employee communications is always on the chopping block come budget trimming time. I've always been puzzled by this.
This is why I really like this blog post from 1to1Media: Investing in employees equals investing in customers. We are all employees (hopefully) of some company or organization AND we are also customers. We know both sides of the equations.
Engaged employees enhance the customer experience. For example, I was at a Starbucks recently and the employee asked me if I wanted to try a new drink (Apple Chai Infusion). I seemed a bit squeamish I'm sure. So he offered that if I didn't like it, he'd make me any drink I wanted for free. I had nothing to lose.
And Starbucks had everything to gain. They are fighting tooth and nail with competitors to earn the consumer dollar. Here was an employee clearly engaged in the business, promoted the new drink and made the customer comfortable with the choice. A disengaged worker would not have offered or, if they had, it wouldn't have the same effect.
Investing in employee communications pays off in the long run. A healthy and robust internal communications plan to engage workers will strengthen customer relationships. However, it can be tricky to communicate in a timely manner to retail workers. This is where digital signage comes into play. From a seat at corporate, an internal communications professional can spread the word to coworkers around the world.
These positive customers experiences weigh heavily on consumers. You never know; they may even write about it in their blog one day. And for the record, Starbucks is not a MediaTile client, nor did I get a free drink for this blog post. . . yet.
__________________
Photo credit, poolie
This is why I really like this blog post from 1to1Media: Investing in employees equals investing in customers. We are all employees (hopefully) of some company or organization AND we are also customers. We know both sides of the equations.
Engaged employees enhance the customer experience. For example, I was at a Starbucks recently and the employee asked me if I wanted to try a new drink (Apple Chai Infusion). I seemed a bit squeamish I'm sure. So he offered that if I didn't like it, he'd make me any drink I wanted for free. I had nothing to lose.And Starbucks had everything to gain. They are fighting tooth and nail with competitors to earn the consumer dollar. Here was an employee clearly engaged in the business, promoted the new drink and made the customer comfortable with the choice. A disengaged worker would not have offered or, if they had, it wouldn't have the same effect.
Investing in employee communications pays off in the long run. A healthy and robust internal communications plan to engage workers will strengthen customer relationships. However, it can be tricky to communicate in a timely manner to retail workers. This is where digital signage comes into play. From a seat at corporate, an internal communications professional can spread the word to coworkers around the world.
These positive customers experiences weigh heavily on consumers. You never know; they may even write about it in their blog one day. And for the record, Starbucks is not a MediaTile client, nor did I get a free drink for this blog post. . . yet.
__________________
Photo credit, poolie
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