Digital Signage Solutions

There is simply no excuse for corporate communicators not to be using video these days. It's extremely inexpensive and easy even for video novices.

Today, I attended the Hoosier Chapter PRSA luncheon and the guest speaker was communications expert Steve Crescenzo. Steve inspires corporate communicators to get rid of the "corporate" in their communications and focus instead on the creative. Focus on the people impacted by the message and not the policies, procedures and practices.

According to Steve, one of the vehicles corporate communications departments must take better advantage of is video. I agree.

With cameras like the Flip (I have one) and free video editing software coming on most computers or cameras, there is no reason not to use videos to tell your employee communications stories. Making videos has never been easier. The Flip only costs a couple hundred dollars at the most and it comes with editing software. You can then take these videos and put them on your digital signage and intranets for your employees to watch.

Like the old saying goes, "If a picture is worth a 1,000 words, what's a video worth?" The right video crafted the right way with the right messaging is priceless.
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Photo credit, Nick J Webb