As I mentioned earlier in the week, our very own Keith Kelsen took part in two different panels at this year's Globalshop in Vegas. Here's what he had to say:
Paul Flanagan of Best Buy revealed that a digital signage project for their Insignia brand that ran on their digital signage network increased sales of Insignia’s LCD’s by 149% AND has held this number consistently even in the down economy. This is a remarkable uplift in sales and further proves that digital signage is a very powerful tool when the content is done right. Retailers need to pay attention to the uplift that digital signs can bring especially in a down economy
Michael Chase from Alchemy showed how to connect the messages across each screen, including print. Alchemy also creates content for Sears (Canada). They create the catalog, web, newspaper ads, and in-store printed media. Michael was able to show the audience how two look at the assets and use those asset across the board.
Thanks Keith for providing the overview. Though the last example ties directly to retail, the lessons learned can be applied to employee communications. You have multiple vehicles you're managing and it comes down to managing the content across each of the mediums.
The Best Practices for Digital Signage Content in Retail panel was a huge success. The key take-aways for this audience were that digital signage:
- will engage your brand
- brings an uplift in sales
- needs to part of a larger campaign in the design and use of message across all screens
- brings an uplift in sales
- needs to part of a larger campaign in the design and use of message across all screens
Paul Flanagan of Best Buy revealed that a digital signage project for their Insignia brand that ran on their digital signage network increased sales of Insignia’s LCD’s by 149% AND has held this number consistently even in the down economy. This is a remarkable uplift in sales and further proves that digital signage is a very powerful tool when the content is done right. Retailers need to pay attention to the uplift that digital signs can bring especially in a down economy
Michael Chase from Alchemy showed how to connect the messages across each screen, including print. Alchemy also creates content for Sears (Canada). They create the catalog, web, newspaper ads, and in-store printed media. Michael was able to show the audience how two look at the assets and use those asset across the board.
Thanks Keith for providing the overview. Though the last example ties directly to retail, the lessons learned can be applied to employee communications. You have multiple vehicles you're managing and it comes down to managing the content across each of the mediums.
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