I'm on my way to Minneapolis today to visit with a company interested in building a digital signage network to augment and improve their employee communications activities.
I'm flying out of my home airport this morning (Indianapolis). I'm very excited (and other frequent flyers are, too) because Indy will be opening up a brand new terminal in the coming months and I'm interested to see how they are going to use digital signs in the new facility.
Airports were probably one of the earliest adopters of digital signage technology. Airport operations and the airlines can quickly update flyers (if they so choose) with important information on flight times, gate changes, etc. In public areas and at the gates. But it's not so much the medium that's important to airport customers as the data is.
Likewise, your company has important data that I'm sure you struggle to keep your audiences (employees) up to date on. You should consider using digital signage in much the same way the airports do. This is one practice where the airline industry has it right. Two of our customers are airlines and they use digital signage both in the public areas of the airports, but also for employees who support the day-to-day activities.
Maybe you have a call center where you'd like to report real-time data on average hold time, length of calls, etc. Or you're in a manufacturing environment like I was. You can, at a moment's notice, deliver production data and information right to the employee areas. This is internal communications at its best.
I'm flying out of my home airport this morning (Indianapolis). I'm very excited (and other frequent flyers are, too) because Indy will be opening up a brand new terminal in the coming months and I'm interested to see how they are going to use digital signs in the new facility.
Airports were probably one of the earliest adopters of digital signage technology. Airport operations and the airlines can quickly update flyers (if they so choose) with important information on flight times, gate changes, etc. In public areas and at the gates. But it's not so much the medium that's important to airport customers as the data is.
Likewise, your company has important data that I'm sure you struggle to keep your audiences (employees) up to date on. You should consider using digital signage in much the same way the airports do. This is one practice where the airline industry has it right. Two of our customers are airlines and they use digital signage both in the public areas of the airports, but also for employees who support the day-to-day activities.
Maybe you have a call center where you'd like to report real-time data on average hold time, length of calls, etc. Or you're in a manufacturing environment like I was. You can, at a moment's notice, deliver production data and information right to the employee areas. This is internal communications at its best.
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