Doesn't it drive you crazy when people say that? Because those that are in internal communications know it couldn't be further from the truth. Sure, it sounds easy. You have a captive audience and it should be easy to communicate to them.
But because they are "captive," they can easily ignore your messages. And as communicators, we assume that everybody reads our emails. Why wouldn't they?! They are important.
And of course they scour the intranet looking for the latest news, right? Wrong.
You have to get creative to grab their attention. But you also have to reinforce the message over and over and over. Communicators see the messages all of the time because we are the ones responsible for getting them out. But the average employee has better things to do. . . allegedly.
This where digital signage's strength comes through. You can get creative with your messages, using Flash or video, while still being able to reinforce the message through scheduling the content in playlists. AND you get to finally have some fun with it.
So while employee communications certainly isn't easy, it can be soooooooo much fun.
But because they are "captive," they can easily ignore your messages. And as communicators, we assume that everybody reads our emails. Why wouldn't they?! They are important.
And of course they scour the intranet looking for the latest news, right? Wrong.
You have to get creative to grab their attention. But you also have to reinforce the message over and over and over. Communicators see the messages all of the time because we are the ones responsible for getting them out. But the average employee has better things to do. . . allegedly.
This where digital signage's strength comes through. You can get creative with your messages, using Flash or video, while still being able to reinforce the message through scheduling the content in playlists. AND you get to finally have some fun with it.
So while employee communications certainly isn't easy, it can be soooooooo much fun.
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