Last week, I blogged about the upcoming "Content Best Practices Digital Signage Networks" webinar, brought to you by the Digital Signage Association. Well, time flies when your having fun. The webinar is tomorrow, Thursday, January 29. Snooze and you might lose. If you haven't signed up, you need to do it today!
Keith Kelsen, MediaTile's executive chairman and panelist on the webinar, mentioned yesterday that more than 700 participants have signed up. To put that in perspective, if you had 700 people lay head to toe it would, well, look like 700 people laying head to toe. Pretty silly actually.
But what it does demonstrate is the interest in digital signage as a communications platform and reinforces the importance of content. For those who didn't read my earlier post or are too lazy to scroll down, here's a reminder summary of tomorrow's webinar.
Join us for a very special webinar where members of the Content Best Practices Committee will present a methodology that delivers the highest possible viewer impact, influence and response for digital signage networks. The presenters will discuss the critical DOs and DON’Ts for creating content and programming schedules.
1. How to create powerful content that drives results
2. How to structure playlists to achieve maximum effect; loop times, day parts and update frequency
3. Adding elements that create additional viewer interest such as weather, news and subscription services
4. Understanding environmental issues such as display placement, location, and traffic
Keith Kelsen, MediaTile's executive chairman and panelist on the webinar, mentioned yesterday that more than 700 participants have signed up. To put that in perspective, if you had 700 people lay head to toe it would, well, look like 700 people laying head to toe. Pretty silly actually.
But what it does demonstrate is the interest in digital signage as a communications platform and reinforces the importance of content. For those who didn't read my earlier post or are too lazy to scroll down, here's a reminder summary of tomorrow's webinar.
Join us for a very special webinar where members of the Content Best Practices Committee will present a methodology that delivers the highest possible viewer impact, influence and response for digital signage networks. The presenters will discuss the critical DOs and DON’Ts for creating content and programming schedules.
1. How to create powerful content that drives results
2. How to structure playlists to achieve maximum effect; loop times, day parts and update frequency
3. Adding elements that create additional viewer interest such as weather, news and subscription services
4. Understanding environmental issues such as display placement, location, and traffic
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