Digital signage companies charging too much for SaaS? Says who?

Wednesday, March 4, 2009 by Chuck Gose
Back in November, I recommended setting up Google Alerts for compiling your digital signage research. And in my super, non-scientific research, I've found it to be 99.97% effective. But yesterday, I came across this headline:

MedaTile's Medicast 4.0 is SaaSMy response is, "What?" The benefits of your digital signage software being SaaS (Software as a Service) are numerous. Our Mediacast 4.0 is SaaS and the advantages are:
1. Reduces involvement with IT
2. Provides flexibility
3. Improves usability
4. Increases implementation speed

So here's the risk in setting up Google Alerts for search terms. Sometimes you simply come across crappy/silly/BS articles that have the same level of information in them and zero credibility.

I'm just not sure why this blog thinks that digital signage companies (whether or not MediaTile is included in the analysis, which you'll notice isn't disclosed) are charging too much. Sure, like most technology, the costs of LCDs are dropping. You see this every year right around the holidays. A 65" screen today costs what a 32" cost just a few years ago.

But SaaS is not  tangible product; it's a service (and that word is buried right there in the name). From my experience, SaaS is definitely the way to go when managing your employee communications network. There are no servers to manager or software to maintain. We do that for you.

So I still recommend using Google Alerts for your research, but you may come across questionable content along the way.
 

Comments for Digital signage companies charging too much for SaaS? Says who?

blog comments powered by Disqus
Saturday, March 7, 2009 by John Griffiths:
In total agreement that the aforementioned blog article does nothing but suggest that the services are now commoditised and so price should be lower. This so untrue and will only make it more difficult for many businesses to survive. Instead of complaining how we should all be cheaper shouldn't we, as an industry, be working together to promote the value of service we provide rather than battering each other on price?