Day 1 is about to officially come to a close and it's been a strong first day. Though it shouldn't come as much of a surprise given that it is a world conference, much of the content and sessions is focused on communicating to a global audience.
Earlier today, I attended a session titled, "Stop the world, I want to communicate," and especially enjoyed comments from Roche's Ron Fuchs. He simply stated that communicators must do more than just communicate and need to get out and visit with employees where the employees work. I couldn't agree more, so I'll leave it at that.
Global communication is a challenge for any organization with people scattered about time zones and geographies. Just when some employees are showing up to work, others are going to bed.
One of the questions posed to the attendees was whether or not technology is a friend or foe. Friendly technology like digital signage can certainly help to overcome these barriers by being able to schedule communication. And by also giving local communicators access to the signs, they then have much-needed buy-in to the digital signage technology. Thereby improving communication in the long run.
The luncheon topic, "Generating positive energy in tough times," was extremely refreshing. With all of the topics instructing or advising corporate communicators on the communicating the right message in the right way, the luncheon speaker instead encouraged communicators to take a step back and evaluate their priorities. Really enlightening and powerful stuff.
More to come...
Earlier today, I attended a session titled, "Stop the world, I want to communicate," and especially enjoyed comments from Roche's Ron Fuchs. He simply stated that communicators must do more than just communicate and need to get out and visit with employees where the employees work. I couldn't agree more, so I'll leave it at that.
Global communication is a challenge for any organization with people scattered about time zones and geographies. Just when some employees are showing up to work, others are going to bed.
One of the questions posed to the attendees was whether or not technology is a friend or foe. Friendly technology like digital signage can certainly help to overcome these barriers by being able to schedule communication. And by also giving local communicators access to the signs, they then have much-needed buy-in to the digital signage technology. Thereby improving communication in the long run.
The luncheon topic, "Generating positive energy in tough times," was extremely refreshing. With all of the topics instructing or advising corporate communicators on the communicating the right message in the right way, the luncheon speaker instead encouraged communicators to take a step back and evaluate their priorities. Really enlightening and powerful stuff.
More to come...
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