When this commercial first aired, it was pretty funny. America was in love with Mark McGwire. Now that many of our baseball heroes are tainted, that love has justifiably faded.
But in corporate communication, just like in baseball, the home runs get noticed. You conduct employee focus groups for the first time in years AND do something with the information? That's a homerun. You get your IT department to begin adding social media elements to your intranet? Dinger. You reach out to those employees who don't have access to email or the intranet with a digital signage solution? It's outta here.
Homeruns get attention but they don't win championships all by themselves. You need stolen bases. You need solid pitching. You need to be solid defensively up the middle. These things and many, many, many more.
If you're only out there swinging for the fences with your employee communications, you'll get attention. Your employees will love you for it. But you'll also strike out a lot, too. You have to balance getting attention and being effective.
Both are crucial.
But in corporate communication, just like in baseball, the home runs get noticed. You conduct employee focus groups for the first time in years AND do something with the information? That's a homerun. You get your IT department to begin adding social media elements to your intranet? Dinger. You reach out to those employees who don't have access to email or the intranet with a digital signage solution? It's outta here.
Homeruns get attention but they don't win championships all by themselves. You need stolen bases. You need solid pitching. You need to be solid defensively up the middle. These things and many, many, many more.
If you're only out there swinging for the fences with your employee communications, you'll get attention. Your employees will love you for it. But you'll also strike out a lot, too. You have to balance getting attention and being effective.
Both are crucial.
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