Digital Signage Solutions

Internal communications can be a strange place in the corporate world. You're often stuck with a certain newsletter because "that's how it's always been done" or an intranet that you're company dropped cash into a few years ago that just isn't getting the job done. You inherit tools that don't mesh with your communications style.

Yet you're also expected to be creative, innovative, drive change, be the resident IT expert, know employee benefits in and out, sweep the floors, empty the trash and so forth. And shame, shame if you make a change to one of the existing tools in a hope to make it more effective.

"That's how we've always done it."

This is why launching a brand new communications vehicle can be helpful. You get to decide how it's "going to be done." You get to define the rules. You get to set the stage. You can change the face of your internal communications.

This is what I'm seeing with digital signage networks. They are giving internal communicators the opportunity to define how messages will be used and who contributes. Heck, you might even get to decide its name -- a communicator's dream.

At Rolls-Royce, my network was called RRTV. . . not very creative. But most knew it as ChuckTV because of how involved I was in the network. It was my pet project to demonstrate that I could lead the business in a new direction in communications.

And most importantly, employees saw that the company was willing to invest in improving  communications at the site. If you're interested in reading more, you can download a story that ProAV magazine published on the installation.