Can Facebook be a source for digital signage content?

Absofreakinglutely.

I admit. I'm a pretty active user on Facebook. I keep my personal account updated, post photos and videos, manage a few Fan Pages (including MediaTile's), and so forth. But it struck me today at what a great resource it can be for digital signage content.

Hear me out. Whether you're in retail or corporate communication, you're always trying to share your customers' stories, whether it's with other customers, your employees or hopefully both. But gathering these stories can be tough.

Well guess what? Facebook is awesome at this. I'm a fan of all of our digital signage customers' Fan Pages and see their updates in my news feed from time to time. One of our customers simply asked people what they liked about their service. This simple question received great answers.

They can now share these stories, not just on their digital signage, but across all of their platforms. The content is absolutely invaluable. True user-generated content is raw but also equally powerful. And it's content that customers and employees provide readily and freely if asked.

So not only can digital signage promote your social media platforms, but these social media platforms can also be a source for content. I believe in the business world they call this a win-win.