Simply put, yes. Reducing your company's printing is one of the many strengths of digital signage but I never really took the time to do the math. Fortunately, for us, Jim Huber of Nor-Com has. (Nor-Com is an authorized MediaTile reseller.)
If you're being challenged internally about whether or not digital signage is a worthy investment or questioning it yourself, then Jim's recent article on the topic is a must-read. "Digital signage co-opts paper posters" not only examines the role digital signage plays in corporate communication but also reveals the likely economic relief it can provide companies. The real draw to Jim's writing is the cost comparison he lays out for everyone.
For those organizations who do a lot of printing to help get the word out, are you capturing the real cost? Jim points out that your design time and costs for printed versus digital media are essentially the same. I might even argue that digital is less. For those doing their own comparison, you might include the cost of printing (easy) and the design (also easy), but do you know how much it costs your organization to put up and take down these posters? Labor is expensive. As an example, I know one company who's charged $10 per poster to put them up and take them down. On a large campus, that can add up.
Jim calculates that making the switch from print to digital can possibly save you 30%. This is huge during a time when I'm sure many corp comm budgets are being slashed. Check out Jim's math to see how it all works.
For me, cost is of course important, but so is ease of use and overall aesthetics for your company. For those who print up and hang posters around your company, how many are out of date? Take a fresh set of eyes to your company's walls and you might be surprised. Posters on easels can look sloppy and don't get me started again on vinyl banners.
If you're being challenged internally about whether or not digital signage is a worthy investment or questioning it yourself, then Jim's recent article on the topic is a must-read. "Digital signage co-opts paper posters" not only examines the role digital signage plays in corporate communication but also reveals the likely economic relief it can provide companies. The real draw to Jim's writing is the cost comparison he lays out for everyone.
For those organizations who do a lot of printing to help get the word out, are you capturing the real cost? Jim points out that your design time and costs for printed versus digital media are essentially the same. I might even argue that digital is less. For those doing their own comparison, you might include the cost of printing (easy) and the design (also easy), but do you know how much it costs your organization to put up and take down these posters? Labor is expensive. As an example, I know one company who's charged $10 per poster to put them up and take them down. On a large campus, that can add up.
Jim calculates that making the switch from print to digital can possibly save you 30%. This is huge during a time when I'm sure many corp comm budgets are being slashed. Check out Jim's math to see how it all works.
For me, cost is of course important, but so is ease of use and overall aesthetics for your company. For those who print up and hang posters around your company, how many are out of date? Take a fresh set of eyes to your company's walls and you might be surprised. Posters on easels can look sloppy and don't get me started again on vinyl banners.
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