Are you going to be at GlobalShop 2009? Keith Kelsen is.

Monday, March 23, 2009 by Chuck Gose
Digital Signage Man of the Year, also known as MediaTile's Keith Kelsen, will not only be at GlobalShop 2009, he's participating on one panel (the first one listed below) and moderating another (the second) on Tuesday, March 24.

If you're attending this year's show or just happen to be in Vegas, I recommend swinging by the Sands Expo and listening in on Keith's sessions.
  • GlobalShop 2009Session DS-2
    Digital Signage Delivery: The Best Choice for Your Network
    9:45 a.m. – 10:30 a.m.
    Digital signage networks are popping up everywhere you go. Airports, malls, banks, bars and grocery stores are just a few of the places where content is delivered to capture the attention of the consumer. But every digital signage implementation is different, and is only as effective as the network that delivers the content. In some cases, the content may be able to be delivered and maintained through physical media, cellular broadband or terrestrial broadband, while other, more extensive networks require satellite network delivery. Which content delivery method would best fit your network? Find out here.

     
  • Session DS-6
    Content Best Practices for Retail Digital Signage Networks
    2:45 p.m. – 3:30 p.m.
    This panel discussion will highlight how to create and schedule content to achieve the highest possible viewer impact, influence and response. Presented by the chair and members of the Digital Signage Association's Content Best Practices Committee, this presentation will provide attendees with the critical factors that ensure the ongoing and ultimate success of their in-store network. Key topic areas of this presentation include understanding environmental issues such as display placement, location and traffic; creating content that is relevant to viewers based on demographics, lifestyle and dwell time; structuring playlists to achieve maximum effect with loop times, day parts and update frequency; and adding elements that create additional viewer interest such as weather, news and subscription services.
For those especially interested in corporate communication networks, the first one about choosing the right network will be extremely insightful and valuable.

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