Digital Signage Solutions

Yesterday, Keith Kelsen, our fearless executive chairman, posted an article on Digital Signage Today focusing on the Top 10 digital signage trends for 2009. And it should come as no surprise that trend numero uno is all about content:

• Content is the next main talking point in the industry.

I'll let you click on the link if you want to read more, but Keith sees 2009 as a pivotal year for content. For a lot of the IT community and others who sometimes lead these projects, content is scary as hell. But for those in corporate communications, it's what you deal with everyday. You live and breathe content. The digital signage hardware is very important, but ultimately does not determine the success of a your communications network.

Digital signage as an internal communications medium is not much different than others you're already working with. Let's say you manage an intranet. The network and its reliability is important, but what determines its usage is the content on your coworkers' browsers and how you've structured it. Digital signs are exactly the same.