Great lineup.
Great attendees.
Great enthusiasm.
That pretty much sums up my impression of this week's Digital Signage Technology Summit. Unfortunately, I couldn't be there for the first day of the event but again I only heard great things from those I chatted with.
What I loved about the attendees to this event is the variety. There's a mix of AV integrators, corporations, health care, entrepreneurs, and even a few schools this time. I've noticed over the last few years is that a lot of the fluff has worn away and the attendees are now focused on what they want to accomplish with digital signage. And this mix of attendees achieves this.
The session I spoke on was all about total cost of ownership (TCO) and used two of our corporate communication customers as examples. Simplicity is what helps to drive TCO down and that's what MediaTile's solution is built on.
We received a lot of questions about content for digital signage, which is great news. Though getting proper hardware and networking installed is important, the content is what will determine the success of a digital signage network.
Plus, kudos goes to the Strategy Institute staff for putting on a strong show yet again. I'm just bummed that I couldn't stick around the the last two days of Infocomm. I think I only got to spend a total of 15 minutes on the floor but there was some pretty amazing stuff out there.
Great attendees.
Great enthusiasm.
That pretty much sums up my impression of this week's Digital Signage Technology Summit. Unfortunately, I couldn't be there for the first day of the event but again I only heard great things from those I chatted with.
What I loved about the attendees to this event is the variety. There's a mix of AV integrators, corporations, health care, entrepreneurs, and even a few schools this time. I've noticed over the last few years is that a lot of the fluff has worn away and the attendees are now focused on what they want to accomplish with digital signage. And this mix of attendees achieves this.
The session I spoke on was all about total cost of ownership (TCO) and used two of our corporate communication customers as examples. Simplicity is what helps to drive TCO down and that's what MediaTile's solution is built on.
We received a lot of questions about content for digital signage, which is great news. Though getting proper hardware and networking installed is important, the content is what will determine the success of a digital signage network.
Plus, kudos goes to the Strategy Institute staff for putting on a strong show yet again. I'm just bummed that I couldn't stick around the the last two days of Infocomm. I think I only got to spend a total of 15 minutes on the floor but there was some pretty amazing stuff out there.
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