Are digital menu boards all they are cracked up to be?

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Monday, May 21, 2012

Think about the last time you entered a fast food establishment or quick service restaurant. Were they using digital signage as menu boards? 

Being the health nut that I am (or lack thereof), I'm seeing more and more of them. To me, they make a ton of sense. Restaurants are able to dynamically change content based on seasonal offerings or time of day. Even adjust pricing from a central area. 

But who cares if they make sense to me. Do they make sense to the restaurants? Check out this Digital Signage Today infographic on the top 12 benefits of...

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Cooking up your own digital signage network

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Wednesday, May 2, 2012

Launching a digital signage network can be messy if you don't follow the proper steps. If you're launching a new digital signage network from scratch, it can be a bit messy. As Digital Signage Connection points out in this article, there are a lot of "ingredients" that go into a new network. You can go read their thoughts on each of the ingredients, but I've added mine in the following:

Hardware. This is a big decision and arguably the most visible one. As THIS is what people see as "digital signage." Our hardware is simple and we mean it to be that way. You can either purchase our Digital Sign in a Box, which includes a...

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Service with a smile. . . literally

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Wednesday, April 18, 2012

We hear amazing examples of customer service, as well as truly awful ones. But I believe that most companies and people do strive to provide great service to their customers, whether in retail, banking, hospitality or any other markets where we interact face to face with businesses. 

But what about those times when we aren't face to face, maybe stuck on hold waiting for "the next available agent." Companies can still provide great service, but you lose that value of seeing the person. Sometimes all it takes is a smile. 

Enter our HumanKiosk.

The Hu...

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It’s all about engagement… and getting personal #CETW

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Friday, March 30, 2012

I just spent the last two days in San Francisco at CETW – Consumer Engagement Technology World – and I found the show to be as “engaging” as ever.  It’s refreshing to see an event live up to its name, and this one does.  From interactive video walls (courtesy of NEC), to a scan-scratch-win QR Code generator (courtesy of frontflip.com), and HumanKiosksolutions powered by MediaCast (courtesy of dfitech.com), customers are finding themselves more immersed in interactive digital signage and kiosk solutions than ever before.  The result:...

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Content Strategies for Workplace Digital Signage at @DSExpo #dse2012

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Tuesday, February 28, 2012

Content Strategies for Workplace Digital SignageFor the second straight year, I'll be moderating a panel at Digital Signage Expo focusing on digital signage networks for corporate and employee communication.

But I'm taking on a new challenge this year. See at last year's panel, we had three corporate communicators all talking about their networks and they all did a wonderful job. I know this because the surveys submitted after the event said so. 

But you know what the lowest score was last year? The moderator. Ouch. Now I know I'm not to be the center of attention, but I clearly need to a...

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Can QR codes enrich employee communications? #internalcomms

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Monday, February 27, 2012

QR codes on cupcakesI am the furthest thing from a QR code fan boy. And they are far from perfect. The reason they can fail can come at many levels. The codes can be tricky to scan. The content at the other end is either irrelevant or not optimized for mobile. Again, far from perfect. 

Even QR codes on cupcakes? Yes, it's happened. 

However, with employee communications, they can help drive communication and link employees to additional content that they might not have access to otherwise. 

We recently launched a QR code creator inside MediaCast, our digital signage...

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How Twitter can improve digital signage content

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Friday, February 17, 2012

Twitter blue birdFor those who haven't read this blog before, I am a huge fan of the power social media gives businesses and users. But what I am not a fan of are people who believe social media will change everything. . . including digital signage. (Exhibit A)

However, there are a lot of great lessons to be learned from social media that can be applied to digital signage. 

Get to the point!

Many people who "don't get" Twitter a lot of times just don't know when to shut up. They can't get a complete thought into 140 characters or less. For me, I view this is a...

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MediaTile *hearts* #CES

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Thursday, January 19, 2012

If you thought Las Vegas couldn’t jam more blinking lights into its city limits, the Consumer Electronic Show (CES) has news for you – Vegas can and did.

In arguably its biggest show ever, CES allowed consumers and companies alike to see what the future holds in the consumer technology marketplace. From Ultra-flat panel 3D TVs to Justin Beiber, CES delivered the goods.

MediaTile was prominently featured in both the Verizon Wireless and Alcatel Lucent booths in the form of The GameTime Media Table. After winning the 2012 DIGI Award for "Best New...

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And the DIGI AWARD goes to #MediaCast Video Presence

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Friday, December 30, 2011
digi award goes to mediatile 2012

What a great way to kick off the New Year. Digital Signage Magazine awarded MediaTile the coveted 2012 DIGI Award for our innovative MediaCast Video Presence system.  

MediaCast Video Presence, which powers the revolutionary HumanKiosk solution, has received a first place award for Best New Product in the New Content Management Software/Web Based (SaaS) category.  


From the Digital Signage Magazine website: “The DIGI Awards recognize the resellers, integrators and service providers who have gone the extra mile to ensure success for their...
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