Think about the last time you entered a fast food establishment
or quick service restaurant. Were they using digital signage as
menu boards?
Being the health nut that I am (or lack thereof), I'm seeing
more and more of them. To me, they make a ton of sense. Restaurants
are able to dynamically change content based on seasonal offerings
or time of day. Even adjust pricing from a central area.
But who cares if they make sense to me. Do they make sense to
the restaurants? Check out this Digital Signage Today infographic
on the top 12 benefits of...
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If
you're launching a new digital signage network from scratch, it can
be a bit messy. As Digital Signage Connection points out in this
article, there are a lot of "ingredients" that
go into a new network. You can go read their thoughts on each of
the ingredients, but I've added mine in the following:
Hardware. This is a big decision and arguably
the most visible one. As THIS is what people see as "digital
signage." Our hardware is simple and we mean it to be that way. You
can either purchase our Digital Sign in a Box, which includes a...
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We hear amazing examples of customer service, as well as truly
awful ones. But I believe that most companies and people do strive
to provide great service to their customers, whether in retail,
banking, hospitality or any other markets where we interact face to
face with businesses.
But what about those times when we aren't face to face, maybe
stuck on hold waiting for "the next available agent." Companies can
still provide great service, but you lose that value of seeing the
person. Sometimes all it takes is a smile.
Enter our HumanKiosk.
The Hu...
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I j
ust
spent the last two days in San Francisco at CETW – Consumer
Engagement Technology World – and I found the show to be as
“engaging” as ever. It’s refreshing to see an event live up
to its name, and this one does. From interactive video walls
(courtesy of NEC), to a scan-scratch-win QR Code generator
(courtesy of frontflip.com), and HumanKiosksolutions powered by MediaCast (courtesy of dfitech.com), customers
are finding themselves more immersed in interactive digital signage
and kiosk solutions than ever before. The result:...
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For
the second straight year, I'll be moderating a panel at
Digital Signage Expo focusing on digital
signage networks for corporate and employee communication.
But I'm taking on a new challenge this year. See at last year's
panel, we had three corporate communicators all talking about their
networks and they all did a wonderful job. I know this because the
surveys submitted after the event said so.
But you know what the lowest score was last year? The moderator.
Ouch. Now I know I'm not to be the center of attention, but I
clearly need to a...
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I
am the furthest thing from a QR code fan boy. And they are far from
perfect. The reason they can fail can come at many levels. The
codes can be tricky to scan. The content at the other end is either
irrelevant or not optimized for mobile. Again, far from
perfect.
Even QR codes on cupcakes? Yes, it's happened.
However, with employee communications, they can help drive
communication and link employees to additional content that they
might not have access to otherwise.
We recently launched a QR code creator inside MediaCast, our
digital signage...
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For
those who haven't read this blog before, I am a huge fan of the
power social media gives businesses and users. But what I am not a
fan of are people who believe social media will change everything.
. . including digital signage. (Exhibit A)
However, there are a lot of great lessons to be learned from
social media that can be applied to digital signage.
Get to the point!
Many people who "don't get" Twitter a lot of times just don't
know when to shut up. They can't get a complete thought into 140
characters or less. For me, I view this is a...
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If you thought Las Vegas couldn’t jam more blinking lights into
its city limits, the Consumer Electronic Show (CES) has news for you – Vegas can and
did.
In arguably its biggest show ever, CES allowed
consumers and companies alike to see what the future holds in the
consumer technology marketplace. From Ultra-flat panel 3D TVs to
Justin Beiber, CES delivered the goods.
MediaTile was prominently featured in both the
Verizon Wireless and Alcatel Lucent booths in the form of The
GameTime Media Table. After winning the 2012 DIGI Award for "Best
New...
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What a great way to kick off the New Year. Digital Signage
Magazine awarded MediaTile the coveted 2012 DIGI Award for our
innovative MediaCast Video
Presence system.
MediaCast Video Presence, which powers the revolutionary HumanKiosk solution, has
received a first place award for Best New Product in the New
Content Management Software/Web Based (SaaS) category.
From the
Digital Signage
Magazine website: “The DIGI Awards recognize the
resellers, integrators and service providers who have gone the
extra mile to ensure success for their...
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