All this month, we've been sharing 31 reasons not to be afraid of
digital signage. And given the rather spooky month October is, we
thought it was a great time to share this information. It was a lot
of work but also a lot of fun.
We know it can be intimidating launching a network, but that's why
we're here. We try to take as much fear out of the equation as
possible through education and awareness (hence, this blog). We are
open to having as many conversations or demos as needed to help you
get your project off the ground.
So in case you...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #31: Roles & permissions
Roles and permission sounds so formal, almost militaristic. I
prefer the term "team." There is nothing better when many within an
organization take an active role in a
digital
signage network because there is so much to gain.
Whether it's the folks in sales or the HR group, a digital signage
network can provide them all with a unique sounding board for...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #30: Enterprise deployments
A nationwide or worldwide
digital
signage deployment can scare the pants off even the
most hardened IT or marketing professional. It can be a nightmare
between all of the logistics of purchasing and IT
networking.
But just because it CAN BE doesn't mean it HAS TO BE. We've helped
both large and small companies deploy signage networks, here in the
states and...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #29: ROI
What is ROI? Commonly it refers to "Return on Investment" and, even
with
digital signage, there
are online calculators which can help you formulate how long it may
take for your network to pay for itself. Generally the easiest
model is the one applied to the retail vertical in that the
increase in product sales where signs are located is subtracted
from your hard dollar investment....
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #28: Project management
When you are ready to kick-off your
digital
signage project, the management of said project can
feel like a whole other job on to itself. MediaTile offers to
manage your entire project from start to finish through our
MediaServices team. We will work with your primary internal digital
signage advocate starting with the kick-off meeting, then concept
creation,...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.
Reason #26: Content best practices
Whether it's your first
digital signage
network or you're a seasoned vet, there are always
three basic principles to follow when creating content for your
digital signage network.
-
Simplicity - choose your words wisely and
think of single words as the "headline" versus using full
sentences. The last thing you want is to make your digital signage
screen look like a...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #25: Support
Nobody likes having to call support. But from time to time, it's an
inevitability. And we try to make it as easy as possible. For one,
we never charge for support. You can email us or call us several
times a day if you want. No fee.
And here's the not-so-scary part. We WANT you to get in touch with
us if you're having problems. Because not only do we know that our
customers are...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #24: Training
As with any new hardware or software, users are going to need to be
trained.
Digital signage is no
different. But what can be horrifying is that amount of training
that's needed for some systems. I've heard scary stories of people
going to two- and three-day trainings just to get oriented with the
signage platforms. And that's just the first step.
With ours, it requires a basic...
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In light of October being a rather scary month, we thought we
would highlight 31 reasons not to be afraid of digital signage. We
hope you enjoy them.Reason #23: IT involvement
One of the scariest phrases to a marketer or communicator is,
"You'll need to get IT involved." They've likely worked with IT in
the past on projects and probably clashed. Not because either group
is in a feisty mood, but because often their priorities are vastly
different.
If a company chooses cellular as the networking choice, IT doesn't
HAVE to be involved, but I still...
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