For any retail brand that struggles to
maximize their sales reach due to a limited store footprint or for
an organization that wishes their outstanding customer service team
could be literally face-to-face with customers instead of being
distanced by a telephone, the
HumanKiosk™,
powered by
MediaCast® Video Presence, is a 4G enabled interactive
digital signage
solution that revolutionizes user engagement and brand-to-consumer
relationships. 
The HumanKiosk delivers a live, 2-way video session between a
consumer and a remote expert agent over a...
"How
do I measure digital signage internally?" has been an age-old
question without an easy answer. I faced this challenge back when I
managed my own network at Rolls-Royce. It's a lot of anecdotal
feedback, mixed in with focus groups and surveys, and sprinkled
with gut feelings. Every month, the fine folks at Digital Signage Expo asks an industry-related question its Advisory Board. This month's question focused on properly measuring digital signage.
“What do you believe are the best practices in measuring viewership? Is employing a marketing... Read More »
One thing I've learned about digital signage
networks is that every single one is different. Here's an
example. I was on-site at a company headquarters yesterday with
Verizon Wireless, one of our partners. This Indiana company has a
digital signage network in place that they know needs some major
improvement. (That's where we come in.)
The communications team inherited the network BUThas no direct control over the content. Right now, the messaging on the screen is 90% (if not more) just business data that's driven from their intranet. This can...Read More »
The communications team inherited the network BUThas no direct control over the content. Right now, the messaging on the screen is 90% (if not more) just business data that's driven from their intranet. This can...Read More »
With the dangerous weather that has hit many parts of the Midwest
and South in the past month, I'm sure (and hopeful) that many
crisis communication plans are being dusted off.
Crisis planning is one of those efforts that most companies do but
hope they never have to enact. I've been a part of many
crisis and business continuity teams where everybody has the
classic red binder that nobody thinks will ever get
used.
But do employees know what to do? And what about environments where you might have customers on site. Will employees know what to...Read More »
Crisis planning is one of those efforts that most companies do but
hope they never have to enact. I've been a part of many
crisis and business continuity teams where everybody has the
classic red binder that nobody thinks will ever get
used. But do employees know what to do? And what about environments where you might have customers on site. Will employees know what to...Read More »
A
few weeks back, the unassuming staff of DailyDOOH shared news
of a purported story identifying the most dangerous men (and I
assume women) in the digital signage industry. You
can peruse the comments on the post to see who readers, named and
anonymous, suggested were the most "dangerous." And then the always verbose and enlightening Bill Gerba put in his two cents on who he thought were the most "dangerous" (which he was quick to point out does not equate to the most annoying).
So who is the most dangerous?
Is it Richard Fisher (PRN) or...Read More »
(Today's
guest entry comes from Mike Foster,
CMO and Co-Founder of MediaTile)
The MediaTile team is very excited to
participate in this week’s InfoComm 2011 show in Las Vegas. This
year we’ll have “presence through partners” and an exclusive focus
on our digital signage cloud-based “software”
offerings. And we’ve got a big announcement in the works with one
our partners, DFI TECH, who will be unveiling two brand new
interactive digital signage systems that use MediaCast Video
Presence to deliver live, 2-way, face-to-face video over 4G
networks....
The minute our webinar with
Rolls-Royce ended last week, we have received awesome feedback and
inquiries about using digital signage in corporate
communication. I was blown away not just by the interest but the
types of companies who listened in. But due to some technical
difficulties, we weren't able to answer any of the questions at the
end of the webinar.
As promised, here is the list of questions asked. A few of the questions were very similar so I've combined them in the Q&A below. The answers with CG at the start are mine and LJ's...
Read More »As promised, here is the list of questions asked. A few of the questions were very similar so I've combined them in the Q&A below. The answers with CG at the start are mine and LJ's...
Today's guest post is provided by MediaTile's Vice President for
MediaTile Sales, Heather Whalen.
MediaTile
is the Premier Digital Signage M2M Partner for Verizon
Wireless.
Verizon Wireless and MediaTile have joined forces to showcase our solutions at Emerging Technology Briefings across the United States. Atlantic City is one of several locations designated in 2011 to attract and engage potential customers with our digital mobile solutions.
Customers attending this event include the Tropicana - Atlantic City Casino/Resort, and Print Art Inc., a...
Read More »
(Today's guest entry comes from Mike Foster,
CMO and Co-Founder of MediaTile)
More “big news” today from MediaTile – make that
“small news.” This morning we announced a new, smaller
form factor of our HumanKiosk.
The new system is a 19” configuration that provides a more
personal, and intimate experience. But best of all, it can be
deployed in far more locations than the larger, floor-standing
versions.
We’ll be demoing the new system, which our engineers internally
refer to as “mini-me,” in booth #712 at this week’s CETW (Consumer
Engageme...
I've seen a lot of silly marketing related to digital signage over
the years. But that's all it's been - silly. That was until
yesterday when I received a package in the mail from IAVI. It was their
2011 Digital Signage Guide and Catalog.
And while I'm sure the catalog is helpful enough for those
interested in learning about various signage offerings (MediaTile
is not one of them), what caught me off guard was their tag line on
the cover of the catalog.
"It's Stupid Easy."
Really? Digital signage is "stupid easy?" Sure there have been a lot of...Read More »
And while I'm sure the catalog is helpful enough for those
interested in learning about various signage offerings (MediaTile
is not one of them), what caught me off guard was their tag line on
the cover of the catalog."It's Stupid Easy."
Really? Digital signage is "stupid easy?" Sure there have been a lot of...Read More »
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