
Later this week,
MediaTile has a cool
opportunity to be part an internal event with
Draftfcb this Thursday in Chicago. They invited us,
along with 19 other companies, to show off what we do and educate
them on how our digital signage solution can help their
clients.
This is a great showcase opportunity for Draftfcb employees to see
the technologies that impact clients' business for years to come.
Our own Roger Sanford and Heather Whalen will be there representing
MediaTile and showing off our approach to digital signage so
hopefully we come...
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This
is our first time at the
National Restaurant Association's
annual show and we're excited about it. AT&T invited us to
be in their booth (#5666) and we're thrilled to be a welcomed
guest. Please stop by the booth to learn more about how our digital
signage can help your business.
We've laid our claim to
cellular digital
signage and we're confident that NRA attendees will be
impressed with what we have to show them.
I am far from a restaurant business expert (aside from liking to
eat at them), but from what I've been told, there are many...
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As I wrote last month, the MediaTile sales team is committed to
providing free educational opportunities and we're doing this
through a series of
free webinars. The next is this
coming Thursday. Here's this month's topic.
Digital signage is an effective and increasingly common way to
reach buyers. After making the investment in the right
technology, brands need to take a closer look at the content on the
screens to make sure that the investment isn't lost.
Successful digital signage has what we at MediaTile like to call
"contextual relevance."...
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This
never became more apparent than at this year's
Digital Signage Expo. What once appeared
to be a very siloed industry has now had walls knocked down. We
have media and digital signage providers interacting. Competitors
are even commenting on each other's blogs and referencing each
other's content. This is sort of a Kumbaya / watershed moment for
the industry.
This is what social media is all about. Not only extending the
reach of our content but also creating new avenues of sharing this
content. And because the industry is still very much in...
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I
didn't attend
Digital Signage Expo in 2009
but I was here back in 2008. It's amazing how much the show
has changed AND improved in those two years. Exhibitors are
more prepared and, most importantly, attendees are much more
educated.
I had a great time leading the Corporate Communication Lunch &
Learn and I hope the attendees got more out of it than a boxed
lunch (though it was pretty tasty). What I enjoyed was that it
wasn't just corp comm pros who attended. There were IT
professionals, purchasing representatives and general managers
there...
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Those of us who find ourselves spending most of the work day online
(in one capacity or another) are aware of the power and
effectiveness of social networking - but just as important is the
power of traditional networking. Industry organizations such
as the
Digital Signage
Association (DSA) provide like-minded professionals an
industrious and business-neutral forum for education, networking
and advocacy.
The DSA brings together vendors and users alike- everyone from
display manufacturers, resellers and distributors, to content
creators and...
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Last
week, I was in Chicago for the Strategy Institute Building Your
Digital Signage Business. This is the fourth Strategy Institute
conference I've been to and it was another solid conference.
If you are interested in a conference "play by play" both myself
and David Drain tweeted throughout the show. You can follow along
at
#BuildDSBiz.
Though there was a sort of a good news/bad news situation with the
show. The good news? MediaTile had a 32" Digital Sign in a Box set
up there which generated a lot of questions through the two-day
show. The...
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It was truly an honor just to be included in the inaugural Top 50
Indiana Blogs list
last year. But this year, the organizers add
in an extra wrinkle and turned it into a competition.

Frankly, I was proud to just
get votes let alone win the
whole shabang. Sure some people voted for the
blog just because they know me but I'm hopeful it raises awareness
for the entire digital signage industry.
Case in point. I was at the local PRSA luncheon yesterday and
somebody came up and congratulated me. An eaves dropper then chimed
in, "I saw that you won but...
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Today's guest entry is contributed by Pegi
Patwardhan.
(
Pegi started as an advertising executive in 1998 at a b2b
technology agency, responsible for all media used in the marketing
mix (online, email marketing, direct mail, magazine, events).
Her focus has always been finding ways to shorten the sales cycle
for her clients - and has found MediaTile an excellent vehicle for
making that happen.)
Banking and digital signage together makes
sense. Customers have a need to know
and
learn about their finances. The bank team needs to have...
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While visiting a range of channel and cellular carrier partners
last week in the UK and the Benelux region I was able to spend a
day at the Self Service Expo and Digital Signage Show Europe at
Olympia in London.
One of our
value-added solution partners,
Box Technologies, was
exhibiting there, so I spent a day chatting with network operators
and prospective customers as they came across the Box stand.
I also met with Bill Yackey, Editor of Digital Signage Today, who
was speaking on both days of the show covering some great
statistics and trends...
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