Most of our
digital signage network owners know
exactly what type of content they want to put on their screens. For
banks, it's put up the latest promotional messaging to reinforce
their brand. Hospitals? They want to reinforce their brand just
like
banks, but
also add in softer health-related messages. And
corporate
communication networks are never in shortage of content.
But the big question comes down to balance. How much is too much of
one thing or not enough of another?
Kim Sarubbi, the president & CEO of
Saddle Ranch
Productions, weighed...
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(Today's
guest entry comes from Mike Foster,
CMO and Co-Founder of MediaTile)
The MediaTile team is very excited to
participate in this week’s InfoComm 2011 show in Las Vegas. This
year we’ll have “presence through partners” and an exclusive focus
on our digital signage cloud-based “software”
offerings. And we’ve got a big announcement in the works with one
our partners, DFI TECH, who will be unveiling two brand new
interactive digital signage systems that use MediaCast Video
Presence to deliver live, 2-way, face-to-face video over 4G
networks....
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The fine folks at
Digital Screenmedia
Association are hosting a
FREE Digital Signage
for Retail webinar this Friday, December 17. You can
sign up immediately for the one-hour session.
MediaTile is not a sponsor of the
event, nor are we participating. I just thought it would be good
information to pass along. So if you're in retail (including banks)
and are looking at investing in a digital signage network, sign up
for the webinar.
Here are the details.
Digital signage can be one of
the most impactful shopper marketing technologies in use in...
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MediaTile’s HumanKiosk
was again on center stage, this time in Tampa, Florida, at another
Sprint 4G Roadshow event. The HumanKiosk is a next-generation
digital signage prototype that draws a lot of attention and
interest as it showcases a high-definition, interactive digital
signage platform with the unique addition of a live, 2-way
video chat session using our MediaCast Video Presence
software.
The all-in-one system only requires power to work – making it
highly suitable for retailers, brands, hospitals, banks and a host
of other locations...
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I spent the day with one of our current digital signage customers
who's looking to expand their network to help with a new internal
branding campaign.
First, I love going behind the lines (so to speak) and seeing how
our clients are using all sorts of measures to improve
communication with employees.
Second, I love when they use digital signage to do it.
There divisions and lines of business have gone through some recent
shuffling and they are banking on digital signage to help them
through the transitions.
One of the features they love about...
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There's not a lot of readily available research being done in
corporate communications so I take what I learn from the
retail world and apply it.
At last week's
Digital Signage Contest
Strategies Summit in Las Vegas, I had the chance to hear
Michael Twitty, Director of Shopper Insights for Unilever Americas,
discuss the pros and cons of signage placement in retail stores.
His focus, given that he works for Unilever, is primarily on
consumer packaged goods (he called them CPGs - I had to look
it up) but the advice he had is sound no matter what...
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And I learned it all from my online mistress. . .
Twitter.
I didn't get into Vegas until mid-day yesterday and didn't attend
any of the Tuesday
Digital Signage
Expo events. But thanks to Twitter and those who did tweeted
their comments, I followed the
#dse2010 hash tag to see what was going on.
So without further delay, here's some of the best advice I've ever
read on digital signage content...
This fantastic nugget was delivered by Jason Kates of
Argo Digital Solutions as part of
Tuesday's activities. What's great about the advice, beyond...
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We've seen Americans respond in positive and dramatic ways to help
Haiti and her people attempt to recover from the devastating
earthquakes. And getting the word out more and more only
helps.
Through a partnership between the
Ad Council and
MediaTile,
PSACasting.org
has three different Hatian relief PSAs that are available to
download for
any digital signage network.
It's important to note that you do not need to be a MediaTile
customer to take advantage of these PSAs or others provided by the
Ad Council. You just need to
log in or
sign up on...
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Today's guest entry is contributed by Pegi
Patwardhan.
(
Pegi started as an advertising executive in 1998 at a b2b
technology agency, responsible for all media used in the marketing
mix (online, email marketing, direct mail, magazine, events).
Her focus has always been finding ways to shorten the sales cycle
for her clients - and has found MediaTile an excellent vehicle for
making that happen.)
Banking and digital signage together makes
sense. Customers have a need to know
and
learn about their finances. The bank team needs to have...
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On January 25, Verizon Wi
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