Digital signage gaining visibility in national ad campaigns

Wednesday, November 2, 2011 by Chuck Gose
We've all seen numerous reports promoting digital signage's "booming growth" in years to come. And not to say it won't happen, but we've all been hearing these reports for a while now. 

But there's one subtle area that I've seen recent growth in: TV commercials. And maybe this is a great indicator of overall acceptance and awareness. 

Back in September, Verizon Wireless featured our cellular digital signage in its final installment of the "Susie's Lemonade" series. 



This was great exposure for our product and our relationship with Verizon Wireless. But over the weekend, I saw another commercial that featured signage. This one is from BMO Harris Bank (not a MediaTile client). It definitely shows how consumers are more likely interact with the technology, as seen in the commercial, a retail environment. 




So here's a father, presumably with his sons dining in a restaurant. He glances up and notices the message from the bank. Plain and simple but effective. The bank delivers its digital message in a non-intrusive but helpful way. 



Future Interactive Displays! Integrating MediaTile's HumanKiosk...

Thursday, October 20, 2011 by Simon Wilson

HK miniIt’s another exciting day for MediaTile and our MediaCast Video Presence system that powers HumanKiosk solutions. Today we’ve been included in another ‘ideation center,’ as one of the key components of a new generation of interactive digital signage solution for banks, credit unions and other financial institutions. I’ve had the pleasure of working directly with both DBSI, and our joint partner F-2-F Live to include our HumanKiosk solution in what’s been dubbed the Future FI interactive display system.

FI Information CenterDBSI has put a tremendous amount of effort into their ideation center for financial institutions. To give banking and credit union customers, for example, the ability to experience a wide range of the latest FI products and services to improve their businesses. FI customers, by appointment only, can visit the ideation center to personally experience the advanced products and services showcased in order to improve their business efficiency, the customer experience, and differentiate themselves from the pack. The DBSI center is a special showcase centerpiece for the FI market, unlike anything I’ve seen. 

We’re extremely honored to participate in this center with our HumanKiosk solution – the fusion of interactive digital signage and remote customer service agents available for live, face-to-face engagement. Today, it’s all about getting personal with customers and we’re very happy to be part of it all.

About the HumanKiosk Solution: Powered by MediaCast Video Presence, the HumanKiosk revolutionizes marketing and customer service in point-of-sale and point-of-service environments. With the HumanKiosk businesses can humanize their brand interaction, improve the customer experience, and deliver messages with absolute control and precision.  Watch our video here.

About DBSI:“For over fourteen years, DBSI Incorporated, headquartered in Chandler, Arizona has created profitable, problem solving, experience enhancing with lower cost-to-create and operate retail bank and credit union branches.” 

About Face to Face live, Inc.: “Here at Face to Face Live, Inc.™, we're developing a reputation for having the most trusted, affordable, and dependable unified communication solutions on the planet.”

31 reasons not to be afraid of digital signage #dsafraid // Reason #20 - Branded templates

Thursday, October 20, 2011 by Chuck Gose
In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.

Reason #20: Branded templates

In yesterday's post, we talked about about our Composer tool (it allows you to create content for your digital signage network right in our software). In this post, I want to spend more time talking about customizing the templates for your company. 

The general templates are available to be used and abused by all of our customers, but they are a bit generic (on purpose). The real benefit of Composer comes in when you upload custom-branded Composer templates for your network. 

Content that's on digital signage for banks should look a lot different than a network for a college campus. Retail networks should look different than a corporate communications one. 

But even though the looks are different, they can all still be professional through a template system. One of our corporate communication customers themed all of their templates so that employees would know what sort of content was on the screen before even reading the message. This type of planning can be very beneficial to a network's success. 

It's no secret that content is critical to a network's success and Composer is a tool that makes creating content not so scary. 


31 reasons not to be afraid of digital signage #DSafraid // Reason #11: Scheduling

Sunday, October 16, 2011 by Chuck Gose
In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them.

Reason #11: Scheduling

Digital Signage doesn't have to be scary!For a few digital signage owners, scheduling is a major portion of their network. But for most, it can be a little bit of an afterthought. They don't really put that much thought into properly scheduling content on their network. 

MediaCast, our web-based software, includes a complete and robust scheduling platform, including the ability to schedule down to the minute. So many in the industry use a term called "dayparting," but what it's really about is getting the right content to the right audience at the right time. 

For employee communications networks, they will commonly loop the same content throughout the day, and then use the scheduling feature to turn the signage off when they don't need it. But for our retailers and banking customers, they can schedule specific content to target their audience at specific times. This is a vital feature. 

Another key scheduling benefit is the ability to make content expire. Let's say you have a specific marketing campaign that ends on a certain date. Instead of having to worry about removing that content from your playlist on that date, you can simply schedule it to expire. Once the date hits, the content doesn't get played. 


31 reasons not to be afraid of digital signage #dsafraid // Reason #3: Wi-Fi

Tuesday, October 11, 2011 by Chuck Gose
In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them. 


Reason #3: Wi-Fi powered digital signage

For those of us on the go, we see public Wi-Fi networks everywhere. This was not as much the case just five years ago, but now it's almost an expectation from customers that Wi-Fi be made available to them. We see them in banks, hospitals, restaurants and so forth. 

And for those companies or organizations who want to add digital signage for their customers, the screens can simply latch on to the existing Wi-Fi network. We pre-build the hardware with the necessary SSID information and they connect directly into MediaTile's servers over the Wi-Fi network. 

Much like cellular, these are also simply plug and play. Hang the sign or player on the wall and plug it in. Our two biggest markets for Wi-Fi enabled digital signs are healthcare and education. These are two environments where Wi-Fi network are not only prevalent but also pretty powerful. Next quarter we're helping a community college launch its network, completely running on Wi-Fi. 

Wi-Fi allows a company to build a digital signage network without any physical tethering to a network. And because our system isn't a streaming environment, companies don't have to worry about the signage network being a drain on their Wi-Fi. 

31 reasons not to be afraid of digital signage #dsafraid // Reason #2: Cellular

Monday, October 10, 2011 by Chuck Gose
In light of October being a rather scary month, we thought we would highlight 31 reasons not to be afraid of digital signage. We hope you enjoy them. 


Reason #2: Cellular digital signage

As mentioned in the first reason, IT can be a scary world for a lot of people. They'd probably rather check out a spooky noise at the endy of a creepy hallway than set up a meeting with their IT people. 

All the way back in 2004, we released the world's first cellular digital signage. This was a huge breakthrough in the industry because it overcome one of the biggest obstacles in network installation: expensive IT infrastructure. 

With both 3G and 4G connections available and coverage issues almost non-existent, for many cellular is the right choice. Plus because your digital signage network then stays completely off of your IT grid, it greatly reduces any security risks. This is a huge selling point for banks and other financial institutions (download). 

And also for retailers, who's POS networks are often just large enough to manage store transactions. Adding more machinery to the networks could bog things down. But with cellular, they ride on a completely separate network. 

The cellular connectivity is completely embedded, thanks to our partnerships with Verizon, Sprint and AT&T. All you have to do is hang your signage on the wall and get power to it. That's it. Plug and play. 

UK states the obvious about banking reform

Monday, September 26, 2011 by Rob Brinkmeyer
It's a common held belief that Europe tends to adopt digital technologies more quickly than the US in multiple verticals (maybe due to a lack continental real estate). I found an interesting article about bank reform and customer service in the UK and what aspects banks need to focus on:
MediaTile MediaCast Video Presence featured on the HumanKIosk

  1. Speaking the customer's language
  2. Integrated customer service
  3. Listen to your customers
  4. Invest in customer service
  5. Think differently

I'll leave it up to you to read the details of these five points in the article, but it leaves me wondering what will these banks in the UK and across Europe do to meet these glaring needs and how quickly will the US parallel these efforts assuming digital signage platforms are, again, used as the problem-solvers? Let's see how these five points could play out.

With all due respect, it maybe the US that leads and Europe who follows, in part to MediaTile's Video Presence technology. Video Presence on the "HumanKiosk" would virtually put specialized banking experts in every branch and thanks to its ability to intelligently rout the video calls generated from the digital signage screens, customers could speak directly to these experts reducing confusion (speaking the customer's language) while choosing which banking experts to speak with (integrated customer service).

The Video Presence experience would allow banks to get unfiltered feedback from their customers (listen to your customers) without having to integrate social media platforms to do so...but they could if they wanted.

Five digital signage screens powered by MediaCast Video Presence could be support by only one remote banking expert, thus giving the bank brand five times the customer interaction at 1/5th the cost of traditional staffing (invest in customer service). Lastly, the HumanKiosk is the only solution set in the world able to provide this effective, delightful experience while simultaneously delivering all the benefits of traditional digital signage (think differently). 

If the HumanKiosk is the answer, our European friends in banking and finance will have to come across the pond to find it. Or contact Nick Powley, whichever is easiest. 

Who should own a digital signage network?

Thursday, August 25, 2011 by Chuck Gose
One thing I've learned about digital signage networks is that every single one is different. Here's an example. I was on-site at a company headquarters yesterday with Verizon Wireless, one of our partners. This Indiana company has a digital signage network in place that they know needs some major improvement. (That's where we come in.)

The communications team inherited the network BUT has no direct control over the content. Right now, the messaging on the screen is 90% (if not more) just business data that's driven from their intranet. This can be a good use of signage, but the company knows that their current model isn't. 

They want to do more with their signage network (good thing) but struggle with an efficient means of managing content (bad thing). 

The challenge is that the corporate communicator has to send all of her content to IT and then have IT update the network. This is where "not ideal" starts to come into play. Because there is so much hand-holding, the communicator is reluctant to give IT content because she knows they have to stop what they're going to put it up or they can only get to it when they can. 

The benefits of MediaTile's digital signage software is that it puts the communciator in charge of content, not IT. Communicators are in charge of content for other communication vehicles and digital signage should be no different. And as the network expands, communications can add users to regional offices, giving them the ability augment corporate content with very relevant local news. This makes digital signage a corporate, regional and local dynamic communications tool. 

If you're looking to launch a new network or revise an old one, it's smart to get IT involved. But I would push (and push hard) to not let nework become an IT project.

Make it a communications project. 

Is it any different for a bank? What about a retailer?


The role of digital signage in crisis communication

Friday, July 22, 2011 by Chuck Gose
With the dangerous weather that has hit many parts of the Midwest and South in the past month, I'm sure (and hopeful) that many crisis communication plans are being dusted off. 

crisis communication - the old fashioned wayCrisis planning is one of those efforts that most companies do but hope they never have to enact.  I've been a part of many crisis and business continuity teams where everybody has the classic red binder that nobody thinks will ever get used. 

But do employees know what to do? And what about environments where you might have customers on site. Will employees know what to tell them?

I was at a coffee shop once that lost power during a dangerous thunderstorm. Their "policy" was that if the store lost power (for whatever reason) customers had to leave. So they sent a dozen or so customers out into the storm instead of sheltering them. 

We've already had one manufacturing whose facility was damaged by a tornado. They are a customer of ours after the fact. Fortunate for them, nobody was injured during the strike. However, they recognized that they didn't have a quick and visual way of notifying employees of dangerous weather on the way so that everyone could be prepared. 

One of our healthcare customers have put several of their digital signage onto their emergency power network. So this way if the hospital loses power, the screens can still operate and communicate vital information to employees, patients and guests. 

Now of course, digital signage will never prevent nasty weather or any emergency but it should become a part of your crisis communication activities. This works for corporate communication environments, for those where the network serves internal needs, as well as even retail, banks, etc. The same signage you use to promote products and messages can then be used to provide emergency information. 

I fully appreciate what I'm proposing here is not ground-breaking, but it just shows one more example of how digital communication can dynamically change the environment and keep people safe.

______________________
Photo credit, Jeff Attaway


Bringing balance to your digital signage content

Thursday, July 21, 2011 by Chuck Gose
Most of our digital signage network owners know exactly what type of content they want to put on their screens. For banks, it's put up the latest promotional messaging to reinforce their brand. Hospitals? They want to reinforce their brand just like banks, but also add in softer health-related messages. And corporate communication networks are never in shortage of content.

Balancing your digital signage contentBut the big question comes down to balance. How much is too much of one thing or not enough of another?

Kim Sarubbi, the president & CEO of Saddle Ranch Productions, weighed in with her thoughts on the 5 best practices for creating an effective digital signage content mix

The areas she outlines are:
  1. Objective
  2. Reach
  3. Relevance
  4. Engagement
  5. Call to Action
These are not in any order of importance, as they will all weight in how audiences react to the content. Most of our clients seem to do a great job with objective and reach as they've thought through these long before installing a network. 

But the last three have been a struggle for some. With regards to relevance, our system enables marketers and communicators to direct key messages to individual screens if needed. But very few do this. It requires a little more strategic work but you are guaranteeing relevance by doing so.

I encourage our customers to have some fun with their network to help with engagement. Give your audiences content they haven't seen anywhere else. This will draw the eye. And #5, call to action, is where the rubber meets the road to so speak. 

If you're a bank, are you getting customers to ask about new products. If you're in corporate communications, did employees respond to your most recent request. The call to action is key with digital signage, just like it is with websites and other marketing vehicles.
_________________________
Image courtesy of William Klos


MediaTile’s MediaCast digital signage software highlighted at #InfoComm11 #IC11

Monday, June 13, 2011 by Leah Kane

Mike Foster(Today's guest entry comes from Mike Foster,
CMO and Co-Founder of MediaTile)

The MediaTile team is very excited to participate in this week’s InfoComm 2011 show in Las Vegas. This year we’ll have “presence through partners” and an exclusive focus on our digital signage cloud-based “software” offerings. And we’ve got a big announcement in the works with one our partners, DFI TECH, who will be unveiling two brand new interactive digital signage systems that use MediaCast Video Presence to deliver live, 2-way, face-to-face video over 4G networks. 

DFI TECHInfoComm 2011If you haven’t seen cloud-based customer service systems in action before, stop by booth #4583 (DFI TECH) and check them out – and catch our CEO, Simon Wilson, or Andy Lu from DFI TECH. You can read the pre-release announcement here on the blog, and stay tuned for the real announcement on Wednesday this week.

DFI TECH, a leader in design, manufacturing and integration of custom solutions, along with MediaTile, will be showcasing two new MediaCast Video Presence-powered hardware platforms: a portrait mode 22” and portrait mode 42” system.  Both systems are based on MediaTile’s HUMANKIOSK® HDRP (hardware design reference platform), and deliver a breakthrough in cloud-based customer service for brands, banks, retailers and other markets.


West coast is the best coast

Monday, January 17, 2011 by Rob Brinkmeyer


4G LTEOn January 25, Verizon Wi
reless kicks off their West Area region events highlighting their new 4G LTE network, which boasts greater speed and increased bandwidth. Similar to the Verizon Wireless events held in the Midwest, this will be a multi-city tour starting in Denver with stops in Los Angeles, San Francisco, Phoenix, Las Vegas, and wrapping up Seattle.

Our HumanKiosk with Video Presence will again be highlighted in regard to what 4G LTE's increased bandwidth can deliver onscreen in the form of live streaming peer-to-peer video. While the HumanKiosk is a great example of the devices 4G LTE can support, the events are truly focused on challenging Verizon Wireless' customers to think about how their business operations can be improved by moving more of their processes onto a secure, reliable, and fully capable cellular network.

MediaTile's digital signage solutions will be shown in vertical-specific examples, but our cloud-connected content management system ("MediaCast") can deliver all the on-screen assets typically reserved for hardwired devices, making MediaTile's digital signage more of a horizontal solution. Interactive digital signage is still considered an emerging technology but customers and employees don't suffer from the same adversity to technology as they used to, and now actively seek out digital solutions to improve their everyday experiences.

Digital signage is no longer meant to be permanently placed on airport walls, for example; on the contrary, the screens are being brought down to eye level and used in non-traditional ways to improve communication in corporations, banks, hotels, and even on buses and trains. With the ability to place MediaTile's cellular connected digital signage screens anywhere there is a power outlet, and with content completely owned by the client...the applications are endless. 


If you would like to attend any of Verizon Wireless' 4G LTE west coast events, meet with MediaTile, and discover other 4G LTE-enabled devices, please let us know. Space is already extremely limited, so act soon!

 

Free digital signage in retail webinar this week

Tuesday, December 14, 2010 by Chuck Gose
The fine folks at Digital Screenmedia Association are hosting a FREE Digital Signage for Retail webinar this Friday, December 17. You can sign up immediately for the one-hour session.

MediaTile is not a sponsor of the event, nor are we participating. I just thought it would be good information to pass along. So if you're in retail (including banks) and are looking at investing in a digital signage network, sign up for the webinar. 

Here are the details. 

Digital signage can be one of the most impactful shopper marketing technologies in use in retail today. It can deliver the right message to the right place, at the right time, and in the right format. If done correctly, it has the power to impact sales, build brands and improve the customers' experience.

In this webinar, we'll look at the current retail environment and then dive into strategies to build a sustainable (read: economically viable) retail media network. We'll also discuss the economics and business models and related retailer challenges around vendor provided displays. You will learn about the latest applications, including mobile and social media integration, and hear retailer success stories.

 
Don't miss the chance. 

HumanKiosk with MediaCast Video Presence showcased at Sprint 4G Event in Tampa

Tuesday, October 5, 2010 by Leah Kane

MediaTile’s HumanKiosk was again on center stage, this time in Tampa, Florida, at another Sprint 4G Roadshow event. The HumanKiosk is a next-generation digital signage prototype that draws a lot of attention and interest as it showcases a high-definition, interactive digital signage platform with the  unique addition of a live, 2-way video chat session using our MediaCast Video Presence software. 

The all-in-one system only requires power to work – making it highly suitable for retailers, brands, hospitals, banks and a host of other locations who want to deliver enhanced customer service, but who don’t or can’t use their existing on-site network.
 

Sprint’s 4G network boasts 10x more bandwidth over 3G networks. Thus eliminating any remaining variance between hard-wired, high bandwidth networks while providing all the advantages of a cellular solution:  more secure, more flexible, easier to deploy, higher reliability and linear scalability. 

This week, we're at the CTIA Enterprise and Applications show in San Francisco, to demonstrate the HumanKiosk with MediaCast Video Presence in Sprint’s booth #543 on the West Concourse – if you’re around, please stop by for an in-person demo!

If you’d like to know more about the impact that 4G will have on Digital Signage, please visit Digital Signage Today and download the newly updated version of the “3G/4G Cellular-based Digital Signage” guide. This guide includes the latest 4G information and commentary by carriers, users and integrators.

Making employee communications dynamic

Friday, June 4, 2010 by Chuck Gose
I spent the day with one of our current digital signage customers who's looking to expand their network to help with a new internal branding campaign.

First, I love going behind the lines (so to speak) and seeing how our clients are using all sorts of measures to improve communication with employees.

Second, I love when they use digital signage to do it.

There divisions and lines of business have gone through some recent shuffling and they are banking on digital signage to help them through the transitions.

One of the features they love about MediaTile's approach is MediaCast, our digital signage software. Because it is entirely web-based, they can now give more people access to contribute content to the network. And with Composer, our embedded content creation tool, they can now take advantage of flash templates so that content contributors can focus on the message and not the

Heads, shoulders, knees and toes (of digital signage)

Tuesday, April 20, 2010 by Chuck Gose
There's not a lot of readily available research being done in corporate communications so I take what I learn from the retail world and apply it.

At last week's Digital Signage Contest Strategies Summit in Las Vegas, I had the chance to hear Michael Twitty, Director of Shopper Insights for Unilever Americas, discuss the pros and cons of signage placement in retail stores. His focus, given that he works for Unilever, is primarily on consumer packaged goods (he called them CPGs - I had to look it up) but the advice he had is sound no matter what the installation is.

He said that in somewhat tight environments, you shouldn't put anything below somebody's waist or above their eyes if you want them to notice your message. This includes digital signage.

Now clearly there are times in the corporate communications world where you will want to put screens up high for "the world" to notice, but I do screens in break areas, elevator banks, lobbies, etc. that are put way up high and in the corner. I did it. It seems like a good place.

I fall victim to this at home. Whenever I hang a picture, I always put it up too high (I'm 6'4"). It's eye level for me. . . but not for many others.

So when you look at what the retail world is doing and they have revenue and profits tied to proper placement, don't you think corporate communicators should take heed? Placement may not be as important as content but it's still very important to get it right.

Michael Twitty knows what he's talking about.


Some of the best digital signage content advice I've ever read - #dse2010

Wednesday, February 24, 2010 by Chuck Gose
And I learned it all from my online mistress. . . Twitter

I didn't get into Vegas until mid-day yesterday and didn't attend any of the Tuesday Digital Signage Expo events. But thanks to Twitter and those who did tweeted their comments, I followed the #dse2010 hash tag to see what was going on.

So without further delay, here's some of the best advice I've ever read on digital signage content...

Digital Signage Content on Twitter

This fantastic nugget was delivered by Jason Kates of Argo Digital Solutions as part of Tuesday's activities. What's great about the advice, beyond its simplicity, is that applies to every application of digital signage. I don't care if you're installing it to help out with employee communications, upgrading menu boards for a restaurant, installing signage into banks to advertise to customers, or it's a purely ad-based network.

The philosophy works. It doesn't matter what type of network you operate. If your audience is on the go, keep your content still. If your audience is still, make your content move. I'm now going to share this with even my existing clients because I think it helps cement with people what they need to focus on when it comes to digital signage content.

And at the end of the day, that's simply what matters most. The hardware is important. And so is the software. But if people and clients don't know what to do with content, we're in trouble.

-------------------

As the Expo goes on, I'll provide updates through the event. I do recommend following the #dse2010 hash tag on Twitter, as well as the official @DSExpo account. (And it would mean a lot to me if you followed @MediaTile, too.)

Hatian Relief PSAs now available for digital signage networks

Tuesday, February 2, 2010 by Chuck Gose
We've seen Americans respond in positive and dramatic ways to help Haiti and her people attempt to recover from the devastating earthquakes. And getting the word out more and more only helps.

Through a partnership between the Ad Council and MediaTile, PSACasting.org has three different Hatian relief PSAs that are available to download for any digital signage network.

It's important to note that you do not need to be a MediaTile customer to take advantage of these PSAs or others provided by the Ad Council. You just need to log in or sign up on PSACasting.org to download the videos.

So whether you're running a digital out-of-home network in retail, banks or for employee communications, please consider downloading these important PSAs and adding them to your content playlists.


Cellular Digital Signage + Banks: A perfect union

Wednesday, October 21, 2009 by Leah Kane
Today's guest entry is contributed by Pegi Patwardhan.

(Pegi started as an advertising executive in 1998 at a b2b technology agency, responsible for all media used in the marketing mix (online, email marketing, direct mail, magazine, events).  Her focus has always been finding ways to shorten the sales cycle for her clients - and has found MediaTile an excellent vehicle for making that happen.)

Banking and digital signage together makes sense.  Customers have a need to know and
learn about their finances. The bank team needs to have current information.
MediaTile has recently added another chain of banks to its list of happy clients.   (Due to  confidentiality agreements, I can't name the bank yet).

What I can talk about is why they chose to go with MediaTile.  Corporate headquarters was looking for a way to deliver specific, targeted messaging to each of its branches, while maintaining consistency in its branding effort.  They also wanted to offer their customers more of a professional experience. Multiple POP displays and printed materials were cluttering branch lobbies and surfaces; by switching to MediaTile, they were able to update their lobby with a sleek and professional, modern look.

Overwhelmingly, banks cite their concern for security as the number one reason not to use digital signage in their facilities. The security of the bank's network is paramount.  However, MediaTile's built-in cellular networking feature eliminates the need to tie into any on-site infrastructure, insulating the signage network from sensitive customer data.

What can digital signage bring to banks?  It can personalize and support core knowledge for everyone who visits.  With MediaTile, banks can also educate customers on their other products and service offerings in a fresh and enticing way. It can offer relevant and timely advice.  It can reassure everyone, with up to the minute information.  That is the service, the value and the purpose of digital signage.

Words of wisdom for the week (4/20 - 4/27)

Saturday, April 25, 2009 by Chuck Gose
Here's this week's rundown...

Monday, April 20
Maximize the impact of your digital signage with ROM
Whether you're looking to install a network for corporate communications, banking, or even retail, you're expected (and likely want) to maximize the impact of your digital signage network. With the industry still in its infancy, there are still questions to be answered. This is what MediaTile's ROM (Return on Message) is all about.

Tuesday, April 21
Are you a communications rock star?
With the onslaught of social media in corporations, communicators are now hosting their own podcasts and producing their own videos where they are the stars. Take advantage of the latest technology, like to raise your rock star status.

Wednesday, April 22
Happy Earth Day
Unfortunately though, employee communication routinely is not a very eco-friendly practice. Communicators are constantly printing newsletters, flyers and banners to get their messages out there. And while there's not wrong communication-wise with this behavior, it's certainly not very "green."

Thursday, April 23
Black is the new green
With MediaTile's digital signage software, you can schedule to have your screens turn off once your coworkers leave and then turn back on at the designated time. And if no one is around on the weekends, keep them off then, too.