Digital Signage Expo

I had a great time at Digital Signage Expo 2010 and here we are already getting ready for 2011. Last year, I had the fortune of leading two of the corporate communication "lunch & learns." This year it gets even better.

At Digital Signage Expo 2011, I will be moderating a panel of corporate communicators talking about the successes and challenges they've faced installing their own internal neworks. The session is titled "Best Practices for Corporate Communicators." Here's the description:

Read More »

I am out-of-my-mind excited for tomorrow's first-ever Digital Signage for Corporate Communication event. But equal to my excitement is my nervousness. I can talk about signage until I'm blue in the face. But planning an event? Not one of my strengths but it's an event that needs to take place.

Though the attendance is not where I'd like for it to be, I couldn't be happier with the list of companies attending AND the speakers addressing the group. (Note to self - do not plan events when so many take vacations.)

And without Eli Lilly & Company...Read More »

We're pretty proud of our relationship with Elite Racing and driver Jason Meyers. And we're even more proud when they pick up a big win, like they did this past weekend at the Virginia Motor Speedway.

With the victory, Jason is now in third place in the World of Outlaws driver standings, only 20 points behind the leader. I had the opportunity to meet Jason a few months back when we were both in Las Vegas (I was there for Digital Signage Expo and he was there to race). He's a phenomenal driver and, even more importantly, a great guy.

We are a...Read More »

Cellular and SaaS-based Digital Signage solutions have finally come of age.   Over the past quarter, I’ve attended CES, Digital Signage Expo 2010, The Digital Signage Show, KioskCom, and NAB, and it was clear that cloud computing is definitely on everyone’s radar.   And most everyone is seeing the silver lining of this solution – the inherent reliability, simplicity, scalability and security that it provides.

Customers, strategic partners, vendors, and managed service providers are much clearer on the pros and cons of a cloud-based digital...Read More »

Day 1 at the Strategy Institute's Digital Signage Content Strategies Summit was a good one. Even though I am very corporate communication focused, attending events like these are very helpful. It gives me a chance to learn what the retail industry and agencies are doing or have tried in the digital signage space. The first day was very agency-driven but that's not a bad thing. These are the people we need to have engaged in the market.

The comment that kept bouncing around in my head was mentioned by Pat Hellberg at The Preset Group. He led a...Read More »

It seems like we're just coming off from Digital Signage Expo, but we're back out in Las Vegas next week for the next round of shows. It's going to be busy (maybe even a bit hectic) but we'll have all of the bases covered.

Kicking off the week at Mandalay Bay is the Strategy Institute's Digital Signage Content Strategies Summit Monday and Tuesday. MediaTile has been a longtime supporter of the Strategy Institute's shows and we're glad to be a sponsor of this event as well.

The focus of this how is bringing all of the pieces of a digital signage...Read More »

The first book devoted to digital signage content, "Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen," was launched recently at the Digital Signage Expo in Las Vegas.  This is a great primer and resource for our industry, which continues to evolve its focus from technology to relevant messaging.  

To quote Bill Yackey, editor of DigitalSignageToday.com, "Good content is a large reason why digital signage networks are successful, but up until this point there has not been one comprehensive reference point on the...Read More »

This never became more apparent than at this year's Digital Signage Expo. What once appeared to be a very siloed industry has now had walls knocked down. We have media and digital signage providers interacting. Competitors are even commenting on each other's blogs and referencing each other's content. This is sort of a Kumbaya / watershed moment for the industry.

This is what social media is all about. Not only extending the reach of our content but also creating new avenues of sharing this content. And because the industry is still very much in...Read More »

I know it annoys some of my followers on Twitter, but I love people providing comments from conference and events (if they use the proper hash tags). And this year, Digital Signage Expo showed how some key Twitter accounts can make some noise and spread a little industry knowledge.

Our friends at DailyDOOH released some very interesting stats on the impact Tweets made at Digital Signage Expo 2010.

• There were a total of 1210 mentions of #dse2010,
• The total number of impressions created was 534,233.

I have absolutely no idea how this compares to...Read More »

There have have been a few mixed reviews on last week's Digital Signage Expo. From what I can tell though, none of these blog posts have been from actual Expo exhibitors (if I'm wrong, point out exhibitor posts to me please). The comments seem to have been come from attendees or media guests. Now this isn't to undervalue their opinion, but more so provide some thoughts from someone who was there as an exhibitor.

The consensus seems to be that there was too much focus on digital signage hardware and software providers and not enough on...Read More »